Primary helped the Commission design, deliver, and evolve key mental health COVID response programs. They coordinated stakeholder participation and sustained support nationally. This created a valuable baseline for evidence-based communication and public health information in 2020. Primary has a highly sought-after expert in mental health communication which holds at its heart a “do no harm” protocol. Consultants understand how to sensitively include people with lived experience of mental ill health, which is important to the Commission’s work.

Primary also has a strong capability to develop and coordinate stakeholder partnerships and unify support for quick turnaround on national programs. They provide subject expertise, sensitivity to the topics, and support needed when called on in a crisis, as we did during COVID-19.

“The Primary Communication team were fabulous to work with – responsive, strategic, professional and consistent. They exceeded ATO’s Tax Time 2021 benchmarks and expectations. Always professional, organised, and structured.

They provided professional expertise that added significant value to the campaign. As noted above, effectively worked with us when unplanned external factors arose to ensure the campaign remained a success.

I highly recommend Primary Communication.”

We have appreciated your dedication to the team so far and feel you are the best ANZ partner we have worked with in a very long time