Primary Comms Group has today welcomed the Hardman Communications team into its growing agency, strengthening its specialist capability across the agriculture and industrial sectors.
Hardman Communications’ people, client partnerships and specialist expertise are now part of Primary Comms Group, a proudly independent Australian-owned integrated communication agency established over 35 years ago.
This represents another milestone in Primary Comms Group’s growth strategy, creating a broader platform for Hardman’s clients and new opportunities across the agency, while expanding its presence across different sectors.
It brings together two independent Australian-owned PR agencies with aligned values, relationship-led cultures and a shared focus on quality client service.
Primary Comms Group CEO Chris Hall said the move will deliver one of the strongest client service offerings of an independent agency for industries that are critical to Australia’s economic success and future prosperity.
“Primary already supports Australian industries with deep sector expertise across energy, water, aviation, transport, manufacturing, property and cybersecurity. We are incredibly passionate about the role we play supporting businesses, jobs and communities across Australia.
“Hardman Communications has built an outstanding reputation across the agriculture and industrial sectors and we are delighted to bring this specialist capability into Primary and leverage our combined expertise to strengthen our offering for both traditional and emerging industries where strategy, policy and positioning are key to success.”
Founder of Hardman Communications and Primary’s Growth & Strategy Director, Sue Hardman said the move recognises the value of supporting niche communication sectors with specific needs.
“By joining Primary we have secured the scope and scale needed to continue to support the critical agriculture and industrial sectors that are so important to our national economy. For 24 years, Hardman Communications has served clients in these sectors with deep insights, industry connections and a true passion for role they play in providing jobs, putting food on tables, supporting regional industry and maintaining domestic manufacturing capacity.
“As part of Primary we will be able to give our clients continuity with the people they know, while opening up access to expanded capability across government relations, advocacy, issues management, stakeholder engagement, community consultation and creative services.”
Primary Comms Group’s offer includes expertise across sectors including energy transition, technology, cybersecurity, aviation, manufacturing, resources, social issues, government, property development, education and sport.
