Primary Comms Group has been launched today, integrating three strategic specialist agencies into a single, exciting brand which will deliver creative design, strategic communication, marketing, government relations, and stakeholder engagement services.
The media cycle that we live in is 24/7. This, however, coupled with time-poor journalists means it has never been more important for businesses to ensure they are reaching the right journalists in the right media outlet, with the right messages to get cut-through.
The distribution of preferences last week draws a line under the rare spectacle of four New South Wales by-elections in one day, but has produced a result that is largely inconsequential at both state and federal levels.
Today is World Creativity and Innovation Day. Two words that we often hear and use, but what do they mean in practice? Can creativity really lead to change? And how do we create something unique in highly competitive and evolving markets?