Football’s #EQUALISER campaign
01 Aug 2022
Football’s #EQUALISER campaign

In PR and GR, as in football, timing is everything.

The key is in finding that opening and choosing the precise moment, in order to achieve (or score) that goal – or in the case of Football Australia – to deliver an #EQUALISER.

Building stronger relationships with local communities
28 Jul 2022
Building stronger relationships with local communities

Primary Engage has partnered with Pacific National to engage the St Marys community for the St Marys Freight Hub. This project began in 2018 when the concept of the intermodal was just an idea.

The real power of proactive pitching
16 Jul 2022
The real power of proactive pitching

As communication professionals, we always try and take a proactive role in determining interesting news angles and opportunities for our clients, rather than having a reactive mindset. With knowledge and experience, comes great power!

Braving the cold for a Bondi icon
14 Jun 2022
Braving the cold for a Bondi icon

The Primary Create team recently braved one of Sydney’s coldest days this year to film at the iconic Bondi Beach for Lockhart-Krause Architects, for what is to be a part of a celebration marking the successful development application (DA) approval of the much-anticipated Bondi Surf Club renovation.

Australia’s new Federal Government
02 Jun 2022
Australia’s new Federal Government

In the May Federal election Labor claimed a compelling victory to form government in Australia’s 47th Parliament of Australia.

Why Mental Health is a Primary matter
24 May 2022
Why Mental Health is a Primary matter

Today, as companies across the globe transition and adapt to hybrid working, it is more important than ever to build a stronger workplace culture.

The Federal Election is done, so what happens next?
23 May 2022
The Federal Election is done, so what happens next?

The dust is still settling on an extraordinary Federal Election but even with seats still in doubt, the well-oiled transition process to a new Government is well advanced.

Great political minds converge on Pyrmont
12 May 2022
Great political minds converge on Pyrmont

On Tuesday night, our CEO Chris Hall had the pleasure of introducing two of the most incisive political minds in Australia at the Business Sydney Federal Election Campaign Overview and Cocktail Reception at Pyrmont.

May Day hint at a list of Greens demands
02 May 2022
May Day hint at a list of Greens demands

A May Day media release from The Greens passed unnoticed by most people but will be critical to the policy agenda of the incoming Federal Government.

Josh in hot seat as UQ reveals Facebook ad spend
25 Apr 2022
Josh in hot seat as UQ reveals Facebook ad spend

If online advertising spending is any guide, Federal Deputy Liberal Leader and Treasurer Josh Frydenberg occupies the hottest seat in the country.

It might be alright on the night but the value of the Debates is in the re-telling
21 Apr 2022
It might be alright on the night but the value of the Debates is in the re-telling

Last night’s Leader’s Debate was never going to attract a mass audience, being broadcast on subscription TV service SKY, but that’s never the point of these set pieces in Federal election campaigns.

Campaign turns on a dime but expect more gaffes
12 Apr 2022
Campaign turns on a dime but expect more gaffes

“Gotcha moments” are nothing new in the Australian political lexicon. Ask John Hewson. What’s changed down the years is the ability for both sides to exploit them to change the day’s agenda in a few seconds.

Visual storytelling videos
06 Apr 2022
Visual storytelling videos

Our clients are always seeking personable and relatable content for their website and social media channels. Be it to entertain, educate or inspire, relatable content will help you and your organisation become a go-to destination for information.  

Primary Comms Group integrates three agencies with a refreshed brand
01 Apr 2022
Primary Comms Group integrates three agencies with a refreshed brand

Primary Comms Group has been launched today, integrating three strategic specialist agencies into a single, exciting brand which will deliver creative design, strategic communication, marketing, government relations, and stakeholder engagement services.

For the love of engagement
31 Mar 2022
For the love of engagement

Community engagement is founded on the democratic principle that anyone, whose life or community is impacted by an issue, an event or impending change should have a say in the decision-making process around it.

Pre-election Budget unlikely to improve polls, and election result unclear
30 Mar 2022
Pre-election Budget unlikely to improve polls, and election result unclear

From a political perspective, the ninth Coalition Budget hits all the marks for all of its key audiences: reaching families, self-funded retirees and older Australians.

The State of play in the upcoming Federal elections
29 Mar 2022
The State of play in the upcoming Federal elections

Slated for mid to late May, it has been argued the domestic and global turbulence engulfing the media is exactly what both sides of politics want – an environment of little scrutiny and even less substance.

Cutting through the noise
27 Mar 2022
Cutting through the noise

The media cycle that we live in is 24/7. This, however, coupled with time-poor journalists means it has never been more important for businesses to ensure they are reaching the right journalists in the right media outlet, with the right messages to get cut-through. 

It was a super Saturday but the NSW by-election results will count for little
07 Mar 2022
It was a super Saturday but the NSW by-election results will count for little

The distribution of preferences last week draws a line under the rare spectacle of four New South Wales by-elections in one day, but has produced a result that is largely inconsequential at both state and federal levels.

 

74% of CISOs Would Pay a Premium to Work With Thought Leaders
19 May 2021
74% of CISOs Would Pay a Premium to Work With Thought Leaders
Research uncovers the importance of thought leadership influencing cybersecurity buying decisions Security PR network, Code Red, released its
Beyond buzz words. What do creativity and innovation mean in practice?
20 Apr 2021
Beyond buzz words. What do creativity and innovation mean in practice?

Today is World Creativity and Innovation Day. Two words that we often hear and use, but what do they mean in practice? Can creativity really lead to change? And how do we create something unique in highly competitive and evolving markets?

Real stories create real impact: A case study
10 Mar 2021
Real stories create real impact: A case study
15,000 women experience homelessness each year in NSW alone. But many wouldn’t know this, because women’s homelessness is invisible. On
The Wonderful Women in Our Lives
08 Mar 2021
The Wonderful Women in Our Lives

Today is International Women’s Day, and this year is about celebrating women who have stood at the frontlines of the COVID-19 pandemic, as health care works, caregivers, innovators, community organisers and national leaders. 

Primary gets behind Barcelona Principles 3.0
02 Mar 2021
Primary gets behind Barcelona Principles 3.0

If there is one thing Primary has been passionate about for a long time – it is embedding best practice communication measurement and evaluation across our campaigns and projects. 

Kickstarting 2021 by Making Time for our Mental Health and Wellbeing
03 Feb 2021
Kickstarting 2021 by Making Time for our Mental Health and Wellbeing
2020 was undeniably one of the most challenging years for everyone. Home, work and learning life, as we knew it, was flipped on its head. Pivoting,
Hydrogen – the silver bullet in Australia’s future energy mix
19 Nov 2020
Hydrogen – the silver bullet in Australia’s future energy mix
It has been a big week for hydrogen in Australia.  Starting off with the launch of Australia’s first hydrogen conference with more than 60
Rallying behind the teaching community in 2020
28 Oct 2020
Rallying behind the teaching community in 2020
It’s been a challenging year for the Australian teaching community. We have been amazed how they have rallied together to support students during
Cybersecurity: Awareness is critical in defence
19 Aug 2020
Cybersecurity: Awareness is critical in defence
Perhaps one the fastest growing internet economies in the world, Australia’s digital contribution soared to AUD $122B billion in 2019(1). With the
#GettingThroughThisTogether: supporting mental health & wellbeing
18 Aug 2020
#GettingThroughThisTogether: supporting mental health & wellbeing
Primary Communication is proud to work with the National Mental Health Commission in its launch of #GettingThroughThisTogether - a national
Webinar: Why is cybersecurity PR different?
10 Aug 2020
Webinar: Why is cybersecurity PR different?
As part of the global Code Red Security PR Network, Primary Communication will be co-presenting a webinar on Wednesday 12 August at 1pm AEST,
Breaking Silent Codes Documentary
30 Apr 2020
Breaking Silent Codes Documentary
Breaking Silent Codes was established by First Nations sexual assault and family violence advocate, Dixie Link Gordon to enable vulnerable First
Support for clients uninterrupted
30 Mar 2020
Support for clients uninterrupted
In line with national efforts to limit the spread of COVID-19, Primary has moved all staff to telework. Our first thought is for the health and
Largest delegation of Australian and Pacifica First Nations Women break silent codes
06 Mar 2020
Largest delegation of Australian and Pacifica First Nations Women break silent codes
Prominent Goreng Goreng woman and First Nations Advocate, Dixie Link-Gordon and international human rights artist, Belinda Mason, are leading the
Primary Young Guns Build Talent in 2020
29 Feb 2020
Primary Young Guns Build Talent in 2020
Primary’s young guns kicked off their development programs for 2020 by attending the first PRinks Event hosted by Public Relations Institute of
Cyber-lightning should bolt directors to action
23 Jan 2020
Cyber-lightning should bolt directors to action
These days technology is as essential to company operations as electricity. And just like a lightning strike can take out the entire power supply and
Jenny Muir wins PR’s outstanding contribution award
12 Dec 2019
Jenny Muir wins PR’s outstanding contribution award
The 2019 National President's Award recognising outstanding contributions to the public relations and communication profession and the Public
Zebra Technologies celebrates year-on-year achievements with its partners in ANZ
09 Dec 2019
Zebra Technologies celebrates year-on-year achievements with its partners in ANZ
Zebra Technologies welcomed more than 200 partners to its annual partner events in Auckland, Melbourne and Sydney. The events were designed to
World Wellness Group calls for more health workers and centres
11 Nov 2019
World Wellness Group calls for more health workers and centres
Success is certainly a double-edged sword for non-profit World Wellness Group (WWG) which provides much-needed health, wellbeing, interpreting and
Making Connections is at the heart of a significant period of reform for Australia’s mental health system
03 Oct 2019
Making Connections is at the heart of a significant period of reform for Australia’s mental health system
The National Mental Health Commission’s Connections project tour was successfully completed recently after visiting 26 towns and cities around the
Large Format Retail Association launches ‘Unwrap’
15 Aug 2019
Large Format Retail Association launches ‘Unwrap’
National peak industry body Large Format Retail Association (LFRA) launched Unwrap, a dedicated and reliable source of information for Large Format
FRNSW brings the magic of Open Day to The Children’s Hospital
13 May 2019
FRNSW brings the magic of Open Day to The Children’s Hospital
Firefighters made a special visit to The Children’s Hospital at Westmead on Tuesday to bring a touch of Fire and Rescue NSW (FRNSW) Open Day to
Butterfly turns the spotlight on the two million carers in Australia who support people living with an eating disorder
09 May 2019
Butterfly turns the spotlight on the two million carers in Australia who support people living with an eating disorder
Since launching in 2016 the MAYDAYS campaign has played a crucial role in providing advocacy for treatment and health system reform and raising
Townsville celebration takes BOC down memory lane
18 Apr 2019
Townsville celebration takes BOC down memory lane
When BOC and transport company Nortrans celebrated 50 years of partnership last month in Townsville, two special guests almost stole the
International cave rescuers dive into the deep end with Scouts Australia
11 Apr 2019
International cave rescuers dive into the deep end with Scouts Australia
International Cave Rescuers and 2019 Australians of the Year, Dr. Craig Challen SC OAM (Craig) and Dr. Richard Harris SC OAM (Harry), took time out
Influential voices of lived experience WIN for eating disorders
18 Jun 2018
Influential voices of lived experience WIN for eating disorders
On Wednesday 15th June, Federal Minister for Health, Greg Hunt, stood beside Lexi Crouch and Butterfly Foundation CEO, Christine Morgan, at a
Will the Budget pay?
09 May 2018
Will the Budget pay?
Last night Scott Morrison unveiled the tax cuts he hopes will provide him an electoral bounce. His plan, he hopes to legislate, will mean 73% of
Code Red: The top 3 cyber security threats
13 Nov 2017
Code Red: The top 3 cyber security threats
Primary Communication Account Director Elaine Banoub shares her insights on cyber security detailing the top three threats to Australian businesses
Celebrating 10 years of the ResourceSmart Schools Awards
18 Oct 2017
Celebrating 10 years of the ResourceSmart Schools Awards
It was a big week for Primary as Mel and Michelle from our team celebrated the winners and finalists of the ResourceSmart Schools Awards 2017 at an
National Agenda for Eating Disorders Launched
19 Sep 2017
National Agenda for Eating Disorders Launched
A new era of commitment to deliver change to Australians with eating disorders. Advocacy projects can sometimes last months or years depending on the
Primary Communication is ANZ Cyber Security partner for Code Red
02 Aug 2017
Primary Communication is ANZ Cyber Security partner for Code Red
Sydney, Australia- 02 August 2017 – Primary Communication today announced it has joined Code Red, the first international PR network specialising
Start Well report investigates the health and wellbeing of early career teachers
26 Jun 2017
Start Well report investigates the health and wellbeing of early career teachers
Primary was proud to continue its support of the Hunter Institute of Mental Health with the launch of the Start Well – research report looking into
Keep Looking When Cooking This Winter!
19 Jun 2017
Keep Looking When Cooking This Winter!
Almost half of the house fires in Australia start in the kitchen as a result of unattended cooking. So to help prevent house fires this winter, Fire
Cruise Line Industry Association sets sail with Primary Communication
08 May 2017
Cruise Line Industry Association sets sail with Primary Communication
Cruise Line Industry Association (CLIA) Australasia announced today that Primary Communication will deliver its public relations and advocacy
White Ribbon appoints Primary to help stand up against violence
12 Apr 2017
White Ribbon appoints Primary to help stand up against violence
White Ribbon Australia announced a major new partnership with Primary Communication to deliver violence prevention campaigns and reduce the alarming
Primary welcomes Eaton to its energy and technology portfolio
01 Apr 2017
Primary welcomes Eaton to its energy and technology portfolio
April is off to a great start, with our corporate team welcoming a new partnership with power management company Eaton after being appointed their PR
Bring out your inner artist and be a Brigade Kids Champion!
13 Mar 2017
Bring out your inner artist and be a Brigade Kids Champion!
Children are often unaware that a tiny flame can grow into a dangerous fire. So that’s why Fire & Rescue NSW is encouraging families in NSW to talk
Primary Communication bolsters leadership
14 Feb 2017
Primary Communication bolsters leadership
Primary Communication has bolstered its leadership with the announcement of Chris Hall as Chief Executive Officer and the promotion of General