Building a stronger brand through strategic communication

Davey Water Products is a leader in water technology, providing solutions for pressure systems, water filtration, irrigation, fire and flood protection and pools and spas. Davey needed strategic communications support that could evolve with the business while strengthening their position in a competitive market.

Beginning with project-based support, our partnership has grown into a long-term strategic relationship. We have delivered global brand relaunch communications, produced in-depth customer case studies, travelled Australia to capture photo and video content and developed assets for new product launches. We’ve also supported internal and dealer communications and positioned senior leaders to share insights on water sustainability and innovation.

A key part of our ongoing program of work has been transforming their social media presence through a consistent social media presence, that has led to increased engagement and followers while and strengthening the brand’s connection with dealers and end users.

Davey now has a more streamlined, strategic approach to their marketing and communications activities, with a clear focus on dealer and end user content across their owned and earned channels.

Results

• A monthly high of 8.6% engagement on Facebook (8 x above the industry benchmark) and 32% engagement on LinkedIn (18 x above the industry benchmark)
• Over 50 dealer spotlights created for ongoing web and social content
• Monthly dealer EDM with average open rate of 32% and highest click through rate of 21%