Three specialist communication agencies working under one roof. Our talented people are passionate about delivering results with creativity, strategic acumen and specialist expertise.

We work with corporations, businesses, government departments, not for profit organisations and consumer brands as separate agencies or as a purpose-built integrated communication team.

We’ve been proudly independent for 30 years and have been making great things happen for our clients from day one.

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PR focused strategic communicators and advisors.


Community and stakeholder engagement experts.


Creative advertising and branded content specialists.

Our story

Primary understands the power of communication to engage and influence. Our three specialist businesses offer experts in creative design, strategic communication, and stakeholder engagement

We help clients through eras of trends, local and global crises, periods of stability and most recently and increasingly, perpetual, pervasive, and exponential change.  

Today, Primary is owned by a group of partners. This unique structure gives us a leading edge, with clients directly serviced daily by senior consultancy owners.

Our team brings established leaders and passionate young guns together to make great things happen. Our story is told through the success of our clients’ campaigns and programs, many of which are still growing, evolving, and being delivered by the Primary team, 30 years on.