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21 May 2025

AI on the frontline: powering the future of retail

Artificial IntelIigence (AI) took centre stage in Melbourne yesterday, and we were pleased to play our part alongside AmCham Australia and our client Zebra Technologies.

The AI on the Frontline: Reimagining the World of Retail event brought together more than 170 attendees at the iconic State Library Victoria showcasing the growing appetite for insight into how AI is reshaping the retail landscape.

A powerhouse panel featuring Bill Burns Global CEO of Zebra Technologies, Sarah Hunter Managing Director of Officeworks and Genevieve Elliott, CIO of Bunnings explored how AI is driving operational efficiency and empowering frontline teams. From software integration to strategic automation, the illuminating discussion revealed how the right tools can free up staff for higher-value tasks.

We would thank AmCham for hosting such a future-focused discussion, we’re thrilled to have helped bring this event to life and excited to support conversations that spotlight innovation and the future of retail.