27 Sep 2022
Award wins are brand positive
Award wins are brand positive

At the end of September, one of our key technology clients – TIBCO – was announced a winner in the Australian Business Awards for the Digital Transformation category.

The Business Award for Digital Transformation recognises organisations that have successfully implemented initiatives that demonstrate excellence in digital transformation. The win means that TIBCO are now automatically nominated for the international award in recognition of their unique work with the Mercedes-AMG Petronas Formula 1 Team.

Winning awards are always positive brand promotion for any organisation; however, the award process often means combining strategy and excellent writing skills, to position you for a successful award application.

The TIBCO Australian Business Award application was 16 pages long and the criteria very specific. With this final outcome however, it was worth the time and effort!

The Primary Comms Tech Team was really happy to be part of the nomination process and would like to congratulate the TIBCO team again for this positive recognition and promotion of the TIBCO brand through the Australian Business network.

Find out more about the Australian Business Award for TIBCO here.

Elaine Banoub, Primary Communication Partner and Tech Team Lead