Press releases are still an important tool for engaging media and shaping reputation. When well-crafted and strategically integrated, they effectively reach journalists and the public.
Press releases remain a key tool for sharing news, managing a brand’s reputation, and engaging with media. When done well, targeted correctly and are a part of an integrated campaign utilising a suite of appropriate tactics, they are a powerful way to reach journalists and the public.
While as a standalone they might not do much, when adding press releases into a multi-channel strategy, they become part of a larger plan that can support messaging and boost credibility across media platforms, demonstrating that they are just one part of the communication function.
For example, when we worked on a major funding announcement for a clean energy company, we didn’t just rely on a press release. It was just one element but when combined with other tactics it helped ensure the message reached the right audience through the right channels. In addition to targeted media outreach, we implemented a thought leadership content strategy, and amplification on owned and earned channels. This led to widespread media coverage in top business, tech, and energy publications.
The outcome? Our approach helped position our client as a leader in this sector, but it also strengthened their credibility with investors, stakeholders, and policymakers. The campaign generated significant engagement, boosted brand authority, and contributed to measurable business outcomes, including increased investor interest and stronger stakeholder confidence.
By combining thought leadership, compelling storytelling, engaging visual content, and data-driven insights, alongside strategic use of owned, earned, and paid media, this approach forms a cohesive strategy that drives impact and ensures your message resonates with the audience.
Looking for more than just press release distribution? We can definitely help! Contact us today.
Courtney Trewin, Senior Account Executive, Primary Comms Group
