In 2023, Primary Engage began working with the Blue Sox Group to facilitate their community and stakeholder engagement on the proposed redevelopment of the Berrima Gaol.

This project represents a significant opportunity to revitalise a key heritage site paying respect to its past but undertaking an adaptive re-use of the historic gaol.

To kick off the process, Blue Sox participated in the Berrima Village Australia Day festival on 26 January 2024, with Primary Engage hosting an information stall where we connected with community members and visitors.  The gaol was also opened to visitors for the first time in many years. The Gaol Open Day attracted approximately 5,000 visitors and provided a platform for Blue Sox to share its vision for the Berrima Gaol site and gather early feedback on the redevelopment concept.

The open dialogue with locals and stakeholders has been invaluable in shaping a project that honours the heritage of Berrima while meeting the needs of the community.

Our commitment to transparent and inclusive engagement continues as we work closely with the Blue Sox Group to ensure that the redevelopment reflects the aspirations of Berrima’s residents and the broader region.

Early engagement in the planning process is a crucial step that is often overlooked, leading to significant challenges down the line. Primary Engage has helped numerous organisations get off to the right start by establishing effective engagement practices from the outset. By prioritising early communication and collaboration with stakeholders, we lay strong foundations for successful and sustainable development projects.

Chris Downy, Partner, Primary Engage