Exhibition launch in NSW Parliament House
For 130 summers, Royal Life Saving has helped millions of Australians stay safe around the water. From backyard pools and country rivers to lakes, dams, and local swimming spots, Royal Life Saving has been part of Australia’s story, teaching generations to swim, rescue, and respond.
This week, Primary helped Royal Life Saving to launch a new exhibition in the NSW Parliament House.
As part of our work, Primary coordinated the attendance and involvement of The NSW Premier Chris Minns and Olympic diver and social media sensation, Sam Fricker, at the launch, which brought together community leaders, Members of Parliament, industry and community organisations to mark 130 Summers of Royal Life Saving.
New South Wales Premier, Chris Minns spoke and awarded the bronze medallion and a commemorative bronze medallion certificate (the original) to Olympic diver Sam Fricker, along with Royal Life Saving President Jim Whiteside and CEO Michael Ilinsky.
Sam Fricker, one of Australia’s top social media influencers, reflected on his own experience earning the Bronze Medallion when he – like so many young Australians – participated in the program while in high school. His support, contributed to an overall reach of 8.16 million on social media.
Primary also worked with expert exhibition designer and printer to write and produce 10 exhibition panels that present the history and impact of swimming and water safety. The two metre panels tell the stories of the people and places that have shaped our identity as a water-loving nation and serve as a public reminder of the importance of ongoing water safety and education.
The launch event, attended by Members of Parliament, community and industry leaders yesterday, gave key stakeholders the opportunity to preview the exhibition and commemorate the conclusion of yet another summer – the 130th Summer of Royal Life Saving in Australia.
Primary is proud to have been a small part of this 130-year journey. We have worked with Royal Life Saving NSW for four years and have supported some of the programs featured in the exhibition – through creative story-telling, media safety messaging campaigns, stakeholder engagement and government advocacy.
The exhibition will be in the Fountain Forecourt, NSW Parliament House, from Monday 1 April to Friday 23 April.
Please take a look at the video we created for RLS below, along with some snapshots from the event.
