When our clients go global, so do we. Mary-Anne Boustany, Account Director, recently returned from the LFRA Overseas Study Tour 2025, where Primary was proud to embed ourselves alongside the Large Format Retail Association team and 35 of its members for an immersive journey through some of the most exciting and innovative retail precincts in the United States.
This wasn’t just a tour – it was a strategic expedition through Dallas and Miami, two of the most rapidly expanding cities in the US, where Large Format Retail is being reimagined in real-time. These precincts showcased how retail centres are evolving beyond transaction, combining immersive design, dynamic placemaking, and brand storytelling to keep consumers engaged and returning.
More than a front-row seat to innovation, the Study Tour unpacked the macro trends shaping the sector: urban growth, zoning frameworks, logistics and supply chain shifts, and the increasingly strategic role of leasing and investment.
A standout moment was a private briefing with Gabrielle Hall, Australia’s Trade Commissioner in Texas, where members gained valuable insights into trade, investment, and global growth pathways for Australian retailers and developers. Further sessions with industry giants like FTI Consulting and CBRE offered deep market intelligence and future-looking analysis that will inform the next chapter of growth in Large Format Retail.
As strategic communications advisors, Primary was there to capture, shape, and amplify the story. From curating content and stakeholder engagement to supporting industry positioning, we helped ensure that the impact of this tour reached far beyond the itinerary.
We don’t just support our clients, we become part of their team. Embedded, aligned, and ready to deliver wherever the opportunity leads. It’s how we grow, how we learn, and most importantly, how we help our clients lead.
At Primary, we’re always ready to step in and become an extension of our clients’ teams, helping make great things happen, wherever the opportunity takes us.
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