At Primary, hard work and strategy form the solid foundation of everything we do — whether that is in the office, on the road, or in conversation. It fuels our creative thinking, sharpens our focus, and helps us deliver clear, actionable insights that MakeGreatThingsHappen for our clients and partners.
In our 35th year, we remain committed as ever to constant growth – personally, professionally, and as a team – and that means never standing still, looking at how to innovate and best integrate new technology. So, it was a pleasure to spend the day in a Strategic Workshop in Sydney with Amanda Little, exploring many aspects of our industry, including the role of agility in strategic thinking.
Among some of the big questions we unpacked on the day were:
1) At what point should your strategy evolve?
2) How to ensure we’re solving the right problem?
3) The ideas on how to tell an even more compelling story.
As the boundaries between marketing, PR, GR, and creative communications continue to blur, the intersection of strategy and creativity has never been more vital.
Celebrating35Years
