We’re thrilled to announce our collaboration with Microlise, a global leader in transport technology solutions for fleet operators, as the company scales rapidly across the APAC region.
With a proven track record in delivering intelligent transport systems that drive efficiency, safety and compliance, Microlise is on a strong growth trajectory, and we’re proud to support its communication journey.
With the supply chain and transport and logistic sectors continuously evolving, Microlise is helping organisations future-proof their operations. Its focus on innovation and impact is perfectly aligned with Primary Comms Group’s mission to amplify the voices of industry leaders shaping tomorrow.
“As Microlise grows across the APAC region, partnering with a strategic communications team that understands transport and logistics has helped strengthen our presence. We look forward to continuing our work with Primary Comms Group,“ said Luke Olsen, Managing Director – APAC, Microlise.
Elaine Banoub, Partner at Primary Comms Group, said, “Since commencing our partnership, we’ve hit the ground running, delivering strategic communication support that includes targeted media engagement, message development and thought leadership positioning. Early success has seen coverage secured across priority sectors, reinforcing Microlise’s market position and introducing its APAC leadership team to new audiences.”
A key component of our collaboration has been preparing Microlise’s senior team to step into the spotlight. Through our Primary Presentation program, key executives have taken part in tailored training to strengthen their presence in media interviews, industry events and stakeholder conversations. This program is designed to build clarity, confidence and credibility, critical tools for leaders navigating high-stakes communications.
Elaine Banoub added, “Our work together is already generating impact, with visible results across media engagement and leadership readiness. Microlise is a brand with purpose and momentum, and we’re proud to help bring their voice to the fore in this region.”
With strong foundations in place, this marks just the beginning. The months ahead will see us build on this momentum, supporting Microlise through public engagement opportunities, stakeholder visibility and executive communication that reflect the strength of their offering.
At Primary Comms Group, we’re committed to partnering with dynamic businesses that are reshaping their industries. Through strategic PR programs, executive training and compelling storytelling, we help clients like Microlise cut through the noise and lead with impact.
Email us here or speak with an account director or project lead at Primary Comms Group to find out more about Primary Presentations.
