Primary is proud to announce we’ve been appointed as the official press office for Castle Group, providing media management for one of Western Sydney’s leading residential land developers.
As Castle Group’s press office, Primary will drive all external media engagement. Our goal is to ensure Castle Group maintains strong, consistent visibility across property, business and local media.
In addition to managing media relations, we will provide ongoing strategic communication counsel. This includes advising on message alignment across their various channels, strengthening brand positioning and maximising the impact of both media and content initiatives.
This new partnership begins at a pivotal moment for Castle Group. Since its founding in 2014, the company has specialised in low and medium-density land subdivisions in Sydney’s rapidly growing north-west and south-west corridors. It has successfully developed, value-added, and sold projects with an end value of over $1 billion and is now managing a pipeline valued at $1.6 billion, slated for delivery by 2030.
Castle Group is entering an exciting new chapter with the appointment of Ranisha Clarke as CEO. A respected industry leader with more than 20 years of experience shaping Australia’s urban development, Ranisha brings strategic acumen and a bold, community-driven vision for the future. She joins Group CEO and Founder Ritchie Perera in leading the company into its next phase of growth.
Congratulations to Ranisha, Ritchie and the entire Castle team on this major milestone. We’re pleased to be supporting your journey and to help share your story.
