23 Jan 2023
Primary Communication plays key role in rebrand of DDLS to Lumify Group
Primary Communication plays key role in rebrand of DDLS to Lumify Group

In December, DDLS Group, Australasia’s largest provider of corporate ICT and digital skills training, officially rebranded to Lumify Group, consolidating all its training companies under one umbrella.

rimary Communication has been working with DDLS since 2019 and played a key role in both the internal launch and the official public launch to all stakeholders.

Over the past 30 years, DDLS has significantly expanded its services into new industries and regions. This includes the launch of an online learning business, The Australian Institute of ICT (AIICT); the recent acquisitions of Auldhouse, New Zealand’s largest ICT training provider, and Nexacu, Australia’s leading provider of Microsoft end-user training; the opening of a DDLS Philippines campus; and the growth of its business consultancy arm, DDLS People. This has resulted in several separate business divisions that will now be consolidated under one roof, Lumify Group.

The new structure will operate with Lumify Group as the overarching brand and incorporates the introduction of Lumify Learn, Lumify Work, and Lumify People. DDLS Australia, DDLS Philippines, and Auldhouse will now be known collectively as Lumify Work; DDLS People will now be known as Lumify People, and Lumify Learn will be launched in the new year as its all-new ICT Consumer training arm, incorporating AIICT.

The new name “Lumify” means to illuminate, reflecting the company’s belief in th power of learning and its ability to enlighten and transform.

For more information, please watch the Lumify Group Video and visit the website at www.lumifygroup.com


By Elaine Banoub, Partner