In a time when credible information and trustworthy journalism are more valuable than ever, the Primary Comms Group was proud to partner with Business Sydney for an exclusive reception, which featured the Australian Financial Review’s editorial leadership team.
Hosted at the Chifley Square Events Centre, the evening brought together more than 100 business leaders, policymakers and communication professionals for a thought-provoking discussion with The Australian Financial Review’s Editor-in-Chief, James Chessell, and Editor, Cosima Marriner.
The event explored Sydney’s evolution as a global city, the economic and political trends influencing business confidence, and the importance of credible journalism in an age of digital disruption.
After a warm welcome from Business Sydney’s Executive Director, Paul Nicolaou, and an introduction by Primary CEO Chris Hall, James Chessell set the tone for the evening with insights into the changing nature of Australian business reporting and the AFR’s commitment to clarity and independence in an increasingly complex media environment.
Chessell reflected on the pace of global change, from geopolitical tensions and shifting market dynamics to the ongoing influence of technology on how we consume and interpret news.
Cosima Marriner joined Chessell for a lively panel discussion that examined the intersection of media, policy and business strategy. Marriner spoke about the AFR’s role in helping readers navigate uncertainty with insight and integrity, highlighting the publication’s focus on investigative reporting and data-driven storytelling.
For Primary, the event reflected more than sponsorship. It embodied our purpose of connecting people, shaping perceptions and driving conversations that matter.
“Strong communication sits at the heart of leadership,” said Primary CEO Chris Hall. “Events like this bring together the people and ideas that move Sydney forward. It’s about understanding complexity and helping organisations find clarity in how they engage, lead, and tell their story.”
From strategic communication to stakeholder engagement and creative storytelling, Primary continues to support initiatives that elevate dialogue and deepen understanding across Australia’s business and policy landscape.
Because when people and ideas connect, great things happen.
