Primary Comms Group is proud to announce the publication of our inaugural Reconciliation Action Plan (RAP), which formalises our commitment to greater cultural understanding and respect for First Nations communities.

Through a targeted strategy endorsed by Reconciliation Australia, our RAP serves as a guide to assist our staff in building strong and positive relationships with Aboriginal and Torres Strait Islander peoples, fostering connectedness and cultural competence with our nation’s traditional owners.

The plan encompasses our three brands, Primary Communication, Primary Create and Primary Engage, and demonstrates our collaborative approach from members across each branch working towards Primary’s RAP goals.

Our broader goals as part of the RAP include:

· Plan and support campaigns promoting change in First Nations communities

· Guide our operations to work safely, respectfully and effectively with First Nations peoples

· Support our organisation’s journey to becoming culturally safe and competent

· Ensure our work is informed by First Nations by fostering positive relationships with their leaders and organisations

The RAP follows the development of our Modern Slavery Statement, detailing our pledge to assess and monitor any risks of modern slavery within our workplace, our business operations and our suppliers. As with the RAP, it is another demonstration of our commitment to pro-action and accountability.

Read our RAP here: Primary Communication Reconciliation Action Plan 2023 – 2024