In a historic first, His Excellency General the Honourable David Hurley, Governor-General of Australia, hosts 1,400 Scouts at Government House for an unforgettable week of adventure and growth.
His Excellency General the Honourable David Hurley AC DSC (Retd) Governor-General of the Commonwealth of Australia welcomed Scouts to the grounds of Government House for the first time ever from Sunday 14 to Friday 19 April.
This historic occasion saw 1,400 Scouts from across Australia converge upon the grounds. The Scouts Australia Camp marked a monumental milestone as the first-ever instance of Government House opening its doors to the Scouts community, promising a week of unparalleled adventure, camaraderie, and personal growth.
Primary spearheaded an extensive media campaign in less than three days, championing Scouts as an opportunity for youth to engage in an adventurous, enriching, and inclusive program.
The outreach efforts led by Primary resulted in comprehensive coverage for Scouts Australia, spanning across television, radio, print, and online media nationally and across various states.
Particularly noteworthy were the comprehensive TV features on WIN News and Channel 7, which effectively showcased Scouts Australia as the exciting, challenging, and inclusive adventure that it is for young people, enhancing the visibility and appeal of the Scouts’ dynamic, curated experiences.