Agency
To advocate and secure approval for the $800 million Allianz Stadium rebuild amid political opposition, media scrutiny, and a court case pushing against the forward momentum. With progress at risk, Primary was engaged to support the SCG Trust in navigating the political and media landscape.
Primary conducted quantitative research with attendees at NRL, AFL, and A-League matches at Allianz and SCG stadiums to assess community sentiment and help shape the SCG Trust’s strategy to secure permission to rebuild. The team also delivered consultation services that included extensive metro media engagement, along with a critical op-ed by the SCG Trust Chairman, to highlight the issue.
Additionally, Primary provided strategic consultation, coaching, and crisis communications to SCG Trust and Rugby Australia representatives during the NSW Parliamentary Inquiry into the Sydney Stadiums strategy, ensuring preparedness.
The old Allianz Stadium was successfully demolished and replaced with a state-of-the-art venue designed to meet future safety and access requirements of the people of NSW and boost growth in the Sydney visitor economy.
Primary’s insights and consultation were instrumental in achieving these results.
Team
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