Agency
When Semperis set its sights on the ANZ region, it faced a significant challenge – virtually no media presence. Despite being a global leader in identity threat detection and response, the company had little visibility in Australia’s competitive cybersecurity landscape.
To change that, Semperis partnered with Primary Communication to carve out a strong position and establish credibility in the market.
Within just two months, the momentum began to build. Leveraging its deep cybersecurity expertise and media connections, Primary secured coverage for Semperis in top-tier outlets, including Sky News, The Australian Financial Review, Technology Decisions, and Cyber Daily. Radio interviews and features in leading cybersecurity publications, such as The Register, further amplified Semperis’ voice.
As media traction grew, so did the industry recognition. Primary worked closely with Semperis to craft a compelling nomination for the Australian Cyber Awards 2025, resulting in Semperis being named a finalist in the Ransomware Protection Business of the Year category, a significant achievement that reinforced its credibility in the market.
In less than six months, Semperis went from having no media footprint in ANZ to securing approximately 80 pieces of coverage, positioning itself as a trusted authority in cybersecurity. The foundation was set, and the company is well on its way to long-term success in the region.
Team
Join our team of talented communicators, creators and innovators.