In July, we welcomed Hardman Communications into Primary Comms Group and we’ve been doing some great work together since then. It’s been a fantastic match and already there’s been a lot of cross-pollination, with the former HC team bringing fresh insights and ideas to us, and the OG Primary team creating opportunities for our new colleagues to lean into different areas.
Our new integrated team includes Sue Hardman as Growth and Strategy Director, alongside Strategy and Content Director Kendi Burness-Cowan and Account Director Alex Williams. They have worked with the biggest names in agri and industrial, from top tier equipment brands to major industry bodies and right across the supply chains of both sectors, and are the trusted advisers to industries that feed and build the world.
They’ve helped the rest of the team to rapidly increase our knowledge about these sectors and made some very valuable introductions at high profile events from the Rural Press Club’s anniversary gala to the Rural Woman of the Year Awards at Australian Parliament House.
All of Hardman’s clients have now been introduced to our CEO Chris Hall and several other members of our team, and we’ve had some great strategic conversations about how we can build on what they are already doing and achieve even more, particularly around government relations.
It’s been a very positive and productive first three months and we’re excited to continue creating new projects and opportunities.
