In a night full of celebration and recognition for our industry’s best and brightest, CPRA announced the winners of its annual Golden Target Awards. In our view, none were more deserving than our own Elaine Banoub who took home the Professional of the Year award.
In a night full of celebration, inspiration, and recognition for the industry’s best and brightest, Communication and Public Relations Australia (CPRA) has announced the winners of its annual Golden Target Awards.
In our view, none were more deserving than our own Elaine Banoub who took home the Professional of the Year award.
Elaine’s 22-year long career in PR is marked by passion for her work and a constant drive for excellence. Balancing her role as a mum of two young children, Elaine’s dedication to her craft is unwavering, leading Primary’s technology, social and tourism client portfolios.
The accolades point to individual excellence but also her commitment to the Primary team and to the industry.
“Elaine’s dedication and approach to her work, as well as her impact on the broader team, make her an unparalleled force in our sector,” said Chris Hall, CEO, Primary Comms Group. “Her commitment to excellence and to fostering growth set her apart as a true leader, embodying the very spirit of our team at Primary.”
Over the past year, Elaine has been instrumental in securing new business to drive Primary’s growth – such as Primary’s first international aviation client – and has proven invaluable during client secondments, seamlessly integrating into their team to maintain momentum and deliver successful programs.
Beyond her own success, Elaine prioritises mentorship, supporting continued professional development within the team and fostering creativity. Elaine has led the development of the “Innovation Lab” and has also found time to mentor PR and comms students at Macquarie University.
Elaine said, “I’m honoured to receive this award and grateful to be recognised alongside such talented professionals. It’s a testament to the hard work of my team and our shared commitment to pushing boundaries in communication. A huge congratulations to all the winners and finalists in the Golden Target Awards, Australia’s most prestigious communication awards program.”
Primary also took home a bronze for its work with Hysata, helping the company achieve Australia’s largest climate tech Series B round in the Corporate Reputation and Management Campaign category.
