Australian-owned agency with 30 years' experience
PR, community engagement and creative services under one roof
Outcome-driven team with deep communication expertise
Strong international and local networks delivering great client value
Government Relations and Public Affairs
We believe in the power of advocacy to influence public policy and make change happen.
Integrated advocacy campaigns are a lot more intricate than is perceived.
Credible research
Analysing views and motivations of key decision-makers to back up current position, policy options and future benefits.
Stakeholder mapping and analysis
Identifying key influencers and access points relevant to what you want to achieve as well as previous engagements if any.
Integrated suite of communication strategies
Mapping out tools and channels from in-person events through to digital and media campaigns.
Parliamentary briefing programs and tactics
Collaborating to deliver an active engagement program to help you reach the heart of the policy-making process.
Public inquiries and commissions
Providing training and scenario development backed by strong messaging and materials for staff, clients, stakeholders and community members.
Our team of former government staff from both political and bureaucratic wings of local, state and federal governments will advise and guide you through the governmental maze:
Position power
As your Government Relations (GR) partner, you are able to make the most of our four-phased PositionPower workshop to build a GR strategy driven by your requirements.
The PositionPower workshop will prioritise your audiences and plan your political messaging to increase awareness and drive outcomes. The workshop process helps to both ‘frame and explain’ the strategic decisions to be taken, map influence, build a consistent narrative and align with other communication activities. Importantly, the workshop will also define milestones against a timeline to ensure your success.
Collaborative and iterative process
When we build your GR strategy, we challenge assumptions, explore barriers and opportunities, then create a scaffolding for a strong, open engagement for key outcomes.
We help you engage stakeholders from the concept building stage, taking into consideration all the possible tools available within the scope of your investment and timeline.
Registration and transparency
Primary is non-partisan and collaborates with all political parties and sectors of government. Our staff is listed on the official lobbyist registers in all federal, state, and territory jurisdictions and follows a strict professional code of ethics.
Are you ready to do great things?
Our Services
