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Reconciliation Action Plan 23-24

Reconciliation Action Plan 23-24

Primary Comms Group is proud to announce the publication of our inaugural Reconciliation Action Plan (RAP), which formalises our commitment to greater cultural understanding and respect for First Nations communities.

Through a targeted strategy endorsed by Reconciliation Australia, our RAP serves as a guide to assist our staff in building strong and positive relationships with Aboriginal and Torres Strait Islander peoples, fostering connectedness and cultural competence with our nation’s traditional owners.

The plan encompasses our three brands, Primary Communication, Primary Create and Primary Engage, and demonstrates our collaborative approach from members across each branch working towards Primary’s RAP goals.

Our broader goals as part of the RAP include:

· Plan and support campaigns promoting change in First Nations communities

· Guide our operations to work safely, respectfully and effectively with First Nations peoples

· Support our organisation’s journey to becoming culturally safe and competent

· Ensure our work is informed by First Nations by fostering positive relationships with their leaders and organisations

The RAP follows the development of our Modern Slavery Statement, detailing our pledge to assess and monitor any risks of modern slavery within our workplace, our business operations and our suppliers. As with the RAP, it is another demonstration of our commitment to pro-action and accountability.

Read our RAP here: Primary Communication Reconciliation Action Plan 2023 – 2024

New Victorian Government Cabinet Brief

New Victorian Government Cabinet Brief – October 2023

Deputy Premier Jacinta Allan has been elected unopposed to succeed Premier Daniel Andrews following the shock resignation after more than eight years in power.

Premier Allan announced the full ministry which has several changes and announced her goal was to address a housing shortage by delivering on the government’s target of delivering 800,000 new homes over the next decade.

The changes are relatively modest and the view is that the new Premier will focus on bedding down the challenges her predecessor left behind without radically altering the machinery of government.

Ben Carroll was elected Deputy Premier after serving as an MP since 2012. He has previously held the portfolios of Public Transport, Manufacturing Sovereignty, Employment, and Industry and Innovation, and will now hold Education and Minister for Medical Research.

Carroll is from Labor’s Right faction and appears to be a winner by assuming the Deputy Premiership. It is understood that much of the reform in the education sector that he has inherited has been completed, however, so he may have time on his hands.

Tim Pallas remains Treasurer and Minister for Industrial Relations with the portfolio of Trade and Investment (renamed Economic Growth) and will maintain his focus on securing investment opportunities for the state.

One of the big winners, Assistant Treasurer Danny Pearson, adds the new Premier’s former portfolios of transport infrastructure and the suburban rail loop to his responsibilities.

The Press Gallery claimed this was a surprise, given Pearson’s fall-out from not declaring a possible conflict of interest from owning Commonwealth Bank shares when he announced the bank had won a multimillion-dollar contract.

Attorney General, Minister for Emergency Services and Leader of the Government in the Legislative Council, Jaclyn Symes, retains her portfolios. She will ensure that regional representation remains within the leadership team as she lives in Mildura and represents towns like Daylesford, Bendigo and Wangaratta.

The Allan government has also opted for stability in its energy transition program with Lily D’Ambrosio remaining Minister for Climate Action, Minister for Energy and Resources and Minister for the State Energy Commission. The $1 billion re-establishment of State Energy Commission was one of the key election policies from the government at last year’s election and is focused on investing in renewable energy and storage projects.

Also retaining their portfolios are Police Minister Anthony Carbines and Corrections Minister Enver Erdogan.

Below you can see the full list of Ministers and Parliamentary Secretaries:

First Allan Ministry 

  • Jacinta Allan -Premier
  • Ben Carroll – Deputy Premier, Minister for Education, Minister for Medical Research
  • Jaclyn Symes – Leader of the Government in the Legislative Council, Attorney-General, Minister for Emergency Services
  • Tim Pallas – Treasurer, Minister for Industrial Relations, Minister for Economic Growth
  • Lizzie Blandthorn – Deputy Leader of the Government in the Legislative Council, Minister for Children, Minister for Disability
  • Colin Brooks – Minister for Development Victoria, Minister for Precincts, Minister for Creative Industries
  • Anthony Carbines – Minister for Police, Minister for Crime Prevention, Minister for Racing
  • Lily D’Ambrosio – Minister for Climate Action, Minister for Energy and Resources, Minister for the State Electricity Commission
  • Steve Dimopoulos – Minister for Environment, Minister for Tourism, Sport and Major Events, Minister for Outdoor Recreation
  • Enver Erdogan – Minister for Corrections, Minister for Youth Justice, Minister for Victim Support
  • Melissa Horne – Minister for Casino, Gaming and Liquor Regulation, Minister for Local Government, Minister for Ports and Freight, Minister for Roads and Road Safety
  • Natalie Hutchins – Minister for Jobs and Industry, Minister for Treaty and First Peoples, Minister for Women
  • Sonya Kilkenny – Minister for Planning, Minister for the Suburbs
  • Danny Pearson – Minister for Transport Infrastructure, Minister for the Suburban Rail Loop, Assistant Treasurer, Minister for WorkSafe and TAC
  • Harriet Shing – Minister for Housing, Minister for Water, Minister for Equality
  • Ros Spence – Minister for Agriculture, Minister for Community Sport, Minister for Carers and Volunteers
  • Ingrid Stitt – Minister for Mental Health, Minister for Ageing, Minister for Multicultural Affairs
  • Natalie Suleyman – Minister for Veterans, Minister for Small Business, Minister for Youth
  • Mary-Anne Thomas – Leader of the House, Minister for Health, Minister for Health Infrastructure, Minister for Ambulance Services
  • Gayle Tierney – Minister for Skills and TAFE, Minister for Regional Development
  • Vicki Ward – Minister for Prevention of Family Violence, Minister for Employment
  • Gabrielle Williams – Minister for Government Services, Minister for Consumer Affairs, Minister for Public and Active Transport
  • Steve Mcghie – Cabinet Secretary 


    Parliamentary Secretaries

     

  • Nick Staikos – Parliamentary Secretary to the Premier, Parliamentary Secretary for Multicultural Affairs
  • Josh Bull – Parliamentary Secretary for Level Crossing Removals, Parliamentary Secretary for Transport
  • Darren Cheeseman – Parliamentary Secretary for Education
  • Christine Couzens – Parliamentary Secretary for First Peoples
  • Paul Edbrooke – Parliamentary Secretary to the Treasurer
  • Bronwyn Halfpenny – Parliamentary Secretary for Jobs
  • Katie Hall – Parliamentary Secretary for Housing, Parliamentary Secretary for Creative Industries
  • Nathan Lambert – Parliamentary Secretary for Children
  • Tim Richardson – Parliamentary Secretary for Health Infrastructure, Parliamentary Secretary for Mental Health and Suicide Prevention
  • Michaela Settle – Parliamentary Secretary for Regional Development, Parliamentary Secretary for Agriculture
  • Nina Taylor – Parliamentary Secretary for Justice
  • Kat Theophanous – Parliamentary Secretary for Women’s Health
  • Paul Hamer – Parliamentary Secretary for Economic Development
  • Sheena Watt – Parliamentary Secretary for Climate Action
  • Ivan Walters – Parliamentary Secretary for Disability
Primary Pulse - NSW Budget 2023-24

NSW Budget 2023-24

Chris Minns’ first budget as Premier, was very much framed with the goal of paying back debt, putting money back into essential public services like health and education and investing heavily in housing and energy.

Treasurer Daniel Mookhey in pre-budget interviews spoke of his desire to make ‘tough decisions’ to get the budget back under control following recent spending on emergencies including black summer bushfires, floods and COVID-19 which ended a long run of budget surpluses.

As with most budgets, there were lots of pre-budget announcements, hinting of harsh cuts on the previous Government’s projects. Treasurer Mookhey has unashamedly redirected spending toward Labor priorities including higher wages for the public service following a decade of Coalition wage cap policy.

The government also sees the increasing impact the housing crisis is having on the community, business and the wider economy and has made spending on housing the centrepiece of this budget. More than $2.2 billion will be spent to ensure that social, affordable, and private housing stock can grow to meet the population and economic demands of NSW.

The government is determined that housing supply does not hamper economic growth and wants NSW to continue to maintain the position it has as Australia’s largest state economy. Premier Minns has made public comments that local councils cannot stand in the way of more housing so NSW can reach the commitment made in the National Housing Accord of 75,000 homes a year for five years.

Debt in NSW is now projected to reach $173.4 billion in June 2026 down from a projected $188 billion when Labor took office.

Rising global interest rates have only added to budgetary pressures with interest payments expected to climb from $2.5 billion in 2020-21 to $7 billion by 2025-26.

The government expects that the budget will return to a surplus of $844 million by 2024-2025 assuming the “no worse off guarantee” payments form the GST floor will remain in place.

 

Economic Overview

The economic landscape in New South Wales is a mixed bag, showing signs of recovery post-COVID-19 but also revealing stark disparities and challenges.

While economic activity has broadly rebounded, the benefits are not evenly distributed across the population.

Income per person is stagnating, barely keeping pace with inflation, which puts significant pressure on family budgets.

The average household’s spending is on a decline, affecting lower-income families and vulnerable populations the most.

Inflation, although eased to 6.6% in the June quarter, remains high, with the cost of essential goods like food and non-alcoholic beverages rising by 7.8% and household energy costs skyrocketing by 24.3%.

Housing remains a critical issue, with dwelling construction lagging behind federal and state housing targets and rents and home prices escalating at alarming rates. The Reserve Bank of Australia’s decision to raise interest rates 12 times since May 2022 has further exacerbated the cost-of-living crisis.

Public service salary caps have led to low wage growth, contributing to essential service shortages. Despite these challenges, the Government’s comprehensive expenditure review has redirected $13 billion of spend, aiming for a modest surplus by 2024-25 and the largest set of gross debt reduction measures in the State’s history.

The focus is now on increasing housing supply and improving infrastructure, including schools, hospitals, and public transport, without resorting to privatisation.

Key Budget Highlights

Public Sector:

  • $3.6 billion for the establishment of an Essential Services Fund to address critical staff vacancies across the public sector including a 4.5% pay increase for more than 400,000 public sector employees.

Health:

  • $2.5 billion to recruit and retain healthcare workers. Including $419.1 million for an additional 1,200 nurses and $572.3 million to make 1,112 nurse and midwife positions permanent.
  • $13.8 billion for new and upgraded health facilities including:
    • 600 new beds in Western Sydney Hospitals.
    • $120 million for expansion of Blacktown and Mount Druitt Hospital to increase bed capacity.
    • $190 million for upgrades to Royal Prince Alfred Hospital.
    • $350 million to expand Canterbury Hospital and upgrade existing infrastructure.
    • $550 million for expansion of Fairfield Hospital to deliver more beds, increase capacity of the emergency and critical care services, and expand other hospital and community health services.
    • An additional $400 million to build the new $700 million Rouse Hill Hospital with additional services.
    • $1.3 billion to rebuild Bankstown Hospital on a new site to meet growing needs of the community.
  • $3.8 billion will be allocated for new and upgraded health facilities in regional areas including:
  • $7.5 million for the Milton Ulladulla Hospital and upgrades to the Community Cancer Service Centre.
  • $200 million for the Bathurst Hospital redevelopment.
  • $538 million for Albury Wodonga Regional Hospital.
  • $100 million for increasing women’s access to essential healthcare services including:
    $34.3 million to support 20 women’s healthcare centres.
  • $52.7 million will fund 48 new Sexual Assault Nurse Examiners and forensic staff.
  • $18.6 million to fund 29 new and 8 existing breast care nurses.
  • $7.3 million to support pharmacists to treat uncomplicated urinary tract infections and prescribe the contraceptive pill.

Education:

  • $3.5 billion for 24 new and 51 upgraded schools in Western Sydney
  • $1.4 billion for 19 new and 35 upgraded schools in regional areas
  • $278.4 million is allocated for permanent literacy and numeracy tutoring programs in schools.
  • $1.6 billion for preschool fee relief and an expanded affordable preschool program.
  • $849 million invested in early childhood education and care (ECEC) services including new preschools on public school sites, new and upgraded non-government preschools and support for not-for profit ECEC services in high demand areas.

Housing and Planning:

  • The government has allocated $2.2 billion for their Housing and Infrastructure Plan. The funding breakdown of this plan includes:
  • $1.5 billion to be spent on housing related infrastructure from revised developer contributions.
  • $400 million reserved within Restart NSW for the Housing Infrastructure Fund which will enable the delivery of high priority infrastructure projects and unlock housing across the state. $100 million specifically focused on regional areas.
  • $300 million for state-owned developer ‘Landcom’ to deliver 1,409 affordable homes and 3,288 market homes by 2039-40, with 30 per cent for affordable housing.
  • $70.0 million interest-free debt financing for NSW Land and Housing Corporation (LAHC) to accelerate the delivery of social, affordable and private homes primarily in regional New South Wales.
  • An additional $9.1 million has also been allocated to assess housing supply opportunities across government-owned sites, with 30 per cent of surplus government land to be set aside for social, affordable and universal housing.
  • Creation of a new government agency, Homes NSW, to improve outcomes for public and social housing tenants and reduce homelessness. This agency brings together the Land and Housing Corporation (LAHC), the Aboriginal Housing Office (AHO) and the Department of Communities Justice (DCJ) housing and homelessness functions to put services under one roof with people at the centre.
  • $24 million for the establishment of the NSW Building Commission to regulate against buildings which do not meet housing standards and overall support of higher quality housing.
  • The formation of a NSW Rental Commissioner which will be responsible for the implementation of a Portable Rental Bonds Scheme and legislating reasonable grounds for ending a lease, offering greater protection for renters.
  • An increase of 1500 social housing dwellings over the next four years through the $610.1 million Commonwealth Social Housing Accelerator Program.
  • $224 million for social housing agencies and homelessness services to accelerate the delivery of social, affordable, and private homes in both metropolitan and regional areas, and to provide housing services for First Nations households.
  • $60 million for Build-to-Rent trials in the South Coast and Northern Rivers regions.

Energy:

  • $263 million to increase electric vehicle uptake in NSW, with a new NSW EV Strategy prioritising charging infrastructure in regional and metropolitan areas.
  • $1 billion to establish an Energy Security Corporation, which will invest in storage and firming projects like pumped hydro and address gaps in the market.
  • $804 million for Transmission Acceleration Facility, to connect Renewable Energy Zones to the grid sooner.
  • Along with the Commonwealth Government, $1.3 billion to provide energy rebates and targeted energy bill relief to up to 1.6 million eligible households and around 300,000 eligible small businesses.
  • $480 million to increase NSW’s manufacturing capacity and capability for delivering critical components of the state’s emerging renewable energy sector.

Transport & Infrastructure:

  • $7.9 billion over four years to deliver the Sydney Metro to Western Sydney Airport, with six new stations to service the future Western Sydney International Airport.
  • $302.7 million reserved for a Western Sydney Rapid Bus network to connect the communities of Penrith, Liverpool, Campbelltown to the future Western Sydney International Airport.
  • $300 million to upgrade train station car parks and make stations more accessible through the installation of new lifts, ramps and footbridges.
  • $200 million reserved to expedite the planning for the procurement, construction and delivery of Parramatta Light Rail Stage 2 for Western Sydney.
  • $71.1 million to return Freshwater Class ferries to the Circular Quay-Manly route.
  • $43 million for seven new Australian-made Parramatta River Class ferries.
  • $15.8 million for Transport for NSW to invest in the Public Transport Information and Priority System to improve real time bus tracking for passengers.
  • $60 million in additional investment for active transport infrastructure.
  • Introducing a $60 weekly toll cap for private motorists and a 33% reduction in the truck toll multiplier on specific routes.
Sir Angus Houston

When the Generals talk

When the Generals talk

You might have been confused last week when breakfast radio reported Australia’s top soldier, General Angus Houston, was warning that the greatest existential threat facing the country is “truth decay”.

It was early morning and images of dentists abandoning their BMWs and Mercs and racing to the battlements rushed through my own brain fog as I walked the dog through Sydney’s smoke haze.

Then the takeaway coffee hit and I realised it’s only just spring and most dentists are still on holiday in Europe.

While my aversion to drills remains firmly intact, General Houston was talking about Artificial Intelligence and how it’s bringing a new level of fakery to the imagery and messages that we consume through digital channels.

The key quote for those not glued to the radio news was: “This tech future may accelerate truth decay, greatly challenging the quality of what we call public ‘common sense’, seriously damaging public confidence in elected officials and undermining the trust that binds us.”

Without getting too post-modernist, one person’s truth has always been someone else’s virtual reality. Bending the truth didn’t start with AI. The technology has been with us for a few years. It is getting better.

The General was describing a new, more sophisticated way of spreading misinformation that’s driven by nation states and is more potent because it has the ability to reach large numbers of people in a very short space of time.

Closer to home, dealing with an online booking agency for a change to a ticket for a pending overseas trip had me asking if I was talking with a human or a bot. (The answer was a robotic version of the former but it was hard to tell.)

Our regulators have a lot of catching up to do regarding what rules and regulations they put in place to moderate the use of AI. The Ethics Principles for AI that the New South Wales Government has put in place by its departments is a great start.

Image Credit: RAAF

PM and Chris Bowen

Spotlight on clean energy transition

Energy was a key platform issue of the 2022 Federal Election as Australians took to the polls to choose their nation’s leaders. Based on an election platform of ‘Powering Australia’, the Australian Labor Party had a strong commitment to the clean energy transition and instituting real change to combat the effects of climate change.

As the Albanese Government approaches one year in power, we looked into some of its key election commitments in energy, and whether they’re delivering on these promises.

Safeguard Mechanism

A topic of contention between the parties, the Government’s proposed reforms to the existing safeguard mechanisms to “reduce emissions limits… predictably and gradually on a trajectory consistent with achieving net zero by 2050” will now become law.

After months of debate, Labor has finally secured parliamentary support for these  reforms, with the bill passing both Houses last week. The Greens were unsuccessful battle to include a mandatory preclusion to opening new gas and coal projects on domestic soil.

More than 200 of Australia’s largest polluters will be subject to the changes, which will require a reduction in emissions of 4.9% every year in order to help achieve the national target of  a 43% emissions reduction by 2030.

The Safeguard Mechanism reforms will be applied from 1 July 2023.

National Reconstruction Fund

The National Reconstruction Fund, deemed Labor’s preliminary plan to ‘rebuild Australia’s industrial base’ was officially enacted into legislation after a series of amendments were made by the Greens and members of the cross bench.

Among the successful amendments includes the mandatory preclusion of funding coal and gas projects and establishing a written policy on the impact of investments of the Corporation on First Nations Australians.

The fund will provide $15billion worth of loans, guarantees and equity to support projects the government sees as building Australia’s “national sovereign capability, broadening and diversifying Australia’s economy.”

Under the fund, renewables and low emissions technologies have been categorised as one of the priority areas set to be diversified and transformed in a bid to take advantage of opportunities in a net zero economy.

The Government have identified up to $3 billion to be spent on renewables and low emissions technologies, supporting the funding of a range of projects from wind turbines to hydrogen electrolysers. Public consultation into what should inform funding priorities was sought after earlier this year.

National Electric Vehicle Strategy

In Australia, transport makes up 19% of national emissions. Road transport is close to 85% of those emissions.

Until recently, there was no uniform approach to the uptake of electric vehicles (EVs) in Australia, but several state-based policies with varying ambition.

In September 2022, the Government released a consultation document to seek views from the public to form the basis of the National Electric Vehicle Strategy. Over 500 submissions were received by individuals and organisations to form the goals, objectives and actions which would provide the make-up of the strategy.

On 19 April 2023, the National Electric Vehicle Strategy was released, providing an overview of key objectives relating to the accessibility of EVs and instituting the necessary infrastructure to accommodate their expected increased demand.

The strategy also outlines the need to establish Fuel Efficiency Standards to combat the excessive amount of carbon dioxide emitted from light vehicles currently in circulation in Australia and target their high fuel costs. The implementation of these standards will incentivise vehicle manufacturers to offer fuel efficient vehicles on Australian shores and increase our EV accessibility. Currently, Australia is one of few developed countries, including Russia, without a designated fuel efficiency standard in place.

The Coalition has not made any official comment on whether it will support the new strategy, with Shadow Minister for Climate Change and Energy Ted O’Brien stating it needed time to review the document.

“The Coalition will take the time to study the government’s EV Strategy. As always, we will be constructive where we can and critical where we must.”

The Greens have taken a more direct approach, with leader Adam Bandt likening it to “a roadmap but with no clear destination.”

Public consultation on what will form the standards is now being sought, with opinions from climate groups, the automotive industry, individuals and businesses welcome. The consultation period will close on 31 May 2023.

Photo Credit: Prime Minister Anthony Albanese

NSW State Election Summary

NSW State Election Summary

It was barely three hours into the count on the 25 March before pollsters predicted Labor were on track to win the NSW State Election with a decisive majority.

In the following days, it became apparent that the swings towards Labor on election night were the result of a last-minute surge in popularity, occurring too late in the campaign to be reflected in the pre-poll and postal votes.

Over the next ten days, Labor’s lead dwindled, as did their hopes for a majority government.

Nonetheless as the party with most representatives in the parliament, Labor’s Chris Minns was sworn in as the State’s 47th Premier.

With three crossbenchers guaranteeing supply and confidence, Premier Minns has succeeded Dominic Perrottet after three terms (12 years) of Liberal-National Coalition rule.

Needing 47 seats to claim a majority, Labor finished on 45 with the Coalition on 36, with three seats retained by Greens and nine going to independents.

The Greens have held their three incumbent seats of Balmain, Ballina, and Newtown, while former Shooters, Fishers, and Farmers MPs Phil Donato (Orange), Roy Butler (Barwon) and Helen Dalton (Murray) retained their Lower House seats as independents.

Independent crossbenchers Joe McGirr (Wagga Wagga), Alex Greenwich (Sydney) and Greg Piper (Lake Macquarie) also retained their seats.

Liberal turned independent, Gareth Ward, also won his seat of Kiama.

Predictions of a strong Teal independent surge reminiscent of the Federal Election did not eventuate.

Climate 200-backed candidate in Wollondilly, Judy Hannan, snatched the south-west Sydney seat from Liberal Nathaniel Smith, and Independent former Northern Beaches Council Mayor Michael Regan has taken Wakehurst from the Liberals.

Minns’ cabinet, the 100th Ministry in NSW, was sworn in, and for the first time in the state’s history, women will make up fifty percent of the Ministry.

The Liberals will begin their rebuild with new leader Mark Speakman after former Premier Dominic Perrottet resigned as the Liberal’s leader after conceding. The former attorney-general won the top spot 22 to 13 over Anthony Roberts.

Photo Credit: NSW Labor

Gosford Quarries Celebrate 100 Years

Gosford Quarries celebrate 100 years

Celebrating 100 years is no small feat and a milestone only a handful of Australian businesses can claim. Naturally, our Primary Create team were thrilled to help Gosford Quarries mark this major occasion. Tasked with the creation of a celebratory feature film and coffee table book, the team immersed themselves in all things sandstone and how this successful business carved out their slice of the Australian market.

Being 100 years young, there was a lot to uncover. Over the years, Gosford Quarries has shaped the Sydney landscape. Through a series of interviews with key staff, architects and builders, our team documented the restoration of the QVB, the Sydney Town Hall as well as the spires of St Mary’s Cathedral.

While Gosford Quarries has undoubtedly brought the Sydney CBD to life, they have also been instrumental in many civil and historic buildings around Australia, including the Parliament of Victoria and The Australian War Memorial in Canberra. Our team was able to capture these remarkable stories through beautiful imagery and film.

A key theme in Gosford Quarries’ success has been their investment in technology that has resulted not only in the ability to process stone in smarter and more efficient ways, but to also utilise stone that would have been previously discarded.

200 George Street is one such case study, where new processes and technologies allowed the team to extract stone (that would have previously been unusable) from a building site, to then be processed as cladding and artwork within the newly constructed building. This is a favourite project for Gosford Quarries Director Sid Sarkis: “200 George Street is my favourite project because we were involved in the extraction of the stone from the site to the final building and creating the wonderful mural. I feel proud to have been involved in such a wonderful project.”

Congratulations Gosford Quarries on reaching 100 years and thank you for entrusting our team to capture this special milestone, which will be celebrated at a special launch this year!

Royal Life Saving

Royal Life Saving NSW Summer Safety Campaign

As Australia broached another scorching summer, Royal Life Saving NSW (RLSNSW) and Primary Comms Group teamed up to deliver a brilliant campaign aimed at mitigating the number of lives lost to water related deaths.

The National Drowning Report 2022 revealed a shocking increase in the number of drowning deaths across NSW. Overall, NSW experienced a 34 per cent increase in drowning fatalities and injury from 2021/22 and a 67 per cent increase on the 10-year average.

Our team was engaged to support RLSNSW as part of its commitment to working with communities and governments to reverse this trajectory. Featuring real people, places & pastimes and delivered by our ambassador Matt Shirvington, the Summer Safety campaign developed by Primary Create was authentically Australian, representing our culturally diverse communities, varied aquatic environments and unique ‘water centric’ lifestyle.

The takeaway was simple – Enjoying the water is an Australian way of life… a water way of life.

Safety of course remained a key component of the campaign, underpinned with four simple tips and call-to-actions to keep each other safe in and around the water:

  • Know your limits and avoid taking risks
  • Check the conditions before you head out
  • Wear a lifejacket when on the water
  • Supervise children at all times

The final campaign assets included a series of films, social clips & tiles, posters & flyers all made available in 7 different languages (See Assets).

The campaign was launched in November, with Primary Communication engaging key MPs in a Parliamentary Friends event to adopt the summer safety campaign in their electorates. The government key messages were integrated with the campaign creative, providing further content to support media.

During the campaign period November 2022 to April 2023. Primary achieved:

  • Over 150 pieces of earned media across radio, online, broadcast and social media
  • Generated 324 pieces of coverage
  • 36 social media posts from key government stakeholders, including 23 Members of Parliament encouraging water safety to their constituents.

Integrating creative, media and government relations activity, we ensured that campaign and strategic messaging were aligned across all activities and audiences, driving positive outcomes for RLSNSW and most importantly our community.

RLSNSW are a team of passionate, proactive and knowledgeable individuals who we feel privileged to support in the development & implementation of their Summer Safety campaign, working towards their vision of a nation free from drownings.

NSW State Election Summary

It was barely three hours into the count on the 25 March before pollsters predicted Labor were on track to win the NSW State Election with a decisive majority.

In the following days, it became apparent that the swings towards Labor on election night were the result of a last-minute surge in popularity, occurring too late in the campaign to be reflected in the pre-poll and postal votes.

Over the next ten days, Labor’s lead dwindled, as did their hopes for a majority government.

Nonetheless as the party with most representatives in the parliament, Labor’s Chris Minns was sworn in as the State’s 47th Premier.

With three crossbenchers guaranteeing supply and confidence, Premier Minns has succeeded Dominic Perrottet after three terms (12 years) of Liberal-National Coalition rule.

Needing 47 seats to claim a majority, Labor finished on 45 with the Coalition on 36, with three seats retained by Greens and nine going to independents.

The Greens have held their three incumbent seats of Balmain, Ballina, and Newtown, while former Shooters, Fishers, and Farmers MPs Phil Donato (Orange), Roy Butler (Barwon) and Helen Dalton (Murray) retained their Lower House seats as independents.

Independent crossbenchers Joe McGirr (Wagga Wagga), Alex Greenwich (Sydney) and Greg Piper (Lake Macquarie) also retained their seats.

Liberal turned independent, Gareth Ward, also won his seat of Kiama.

Predictions of a strong Teal independent surge reminiscent of the Federal Election did not eventuate.

Climate 200-backed candidate in Wollondilly, Judy Hannan, snatched the south-west Sydney seat from Liberal Nathaniel Smith, and Independent former Northern Beaches Council Mayor Michael Regan has taken Wakehurst from the Liberals.

Minns’ cabinet, the 100th Ministry in NSW, was sworn in, and for the first time in the state’s history, women will make up fifty percent of the Ministry.

The Liberals will begin their rebuild by electing a new leader after former Premier Dominic Perrottet resigned as the Liberal’s leader after conceding.

Former Treasurer and moderate faction leader Matt Kean declined to stand for the role. Alistair Henskens, Anthony Roberts and Mark Speakman have been floated as potentials but are still to announce if they will run. Mulgoa MP Tanya Davies has put her hand up for the position of Deputy Leader.

The Battler for Parramatta

The Battle for Parramatta: “Underdog” Katie Mullens takes on Lord Mayor Donna Davis in key seat

Lee has held his spot comfortably since, and is the first Liberal to be re-elected in Parramatta in its single-seat history. Lee has held a number of low-profile portfolios in the Berejiklian and Perrottet Governments, and is currently Minister for Corrections.

Lee announced he would not be recontesting Parramatta last year.

A significant boundary redistribution means Parramatta is almost entirely contained within the City of Parramatta local government area. The electorate gains Silverwater, Newington, Wentworth Point and Sydney Olympic Park, Clyde and Westmead, while losing the Liberal-leaning suburbs of Oatlands, Carlingford, Telopea and Dundas Valley to the neighbouring seat of Epping.

This brings the Liberal margin down from 10.6% to 6.5%

The retiring member enjoyed a strong personal vote. Partly because he was the first person with Chinese heritage to be elected to the Lower House in an electorate where more than one in five residents have Chinese ancestry. Losing a popular member may cut into the narrow Liberal margin.

Labor’s candidate is the Lord Mayor of Parramatta City Council is Donna Davis who was elected to council in 2017 and has been Lord Mayor since January 2022.

Davis has lived and worked in Parramatta for decades, in the public sector and as a staffer to Federal and State parliamentarians. Significantly, Labor leader Chris Minns announced her candidacy alongside a big ticket commitment to build a new high school in Melrose Park.

Her high profile may be why Geoff Lee’s Liberal replacement in Parramatta, local lawyer Katie Mullens, is claiming underdog status. Originally from the small town of Bellbrook, near Kempsey, Mullens moved to Parramatta to study law at Western Sydney University, and has practiced law in locally for the past 15 years.

Mullens says her work as a lawyer is not dissimilar to that of a local member, in that she listens to people’s problems and helps them find a solution. If elected, Ms Mullens says her focus will be on improving the cost of living and helping small businesses.

Other candidates in the running include Ben Hammond (Greens), Rohan Laxmanalal (Animal Justice Party) and Mritunjay Singh (Pauline Hanson’s One Nation).