Category Archives: Uncategorized

Sydney Desalination Plant

Sydney Desalination Plant

As Sydney’s only major non-rainfall dependent source of drinking water, it was important that SDP showcase the fantastic work they do in bolstering Sydney’s drinking water supply. But how do they do it?

Primary Create worked with SDP to design, print and install a series of education boards to be dotted around the facility. Each board features one of the steps involved in the desalination process as well as a few fun facts. (For example, did you know their drinking water storage tank can hold enough water to fill 16 Olympic-size pools? Or that one third of the site is a dedicated conservation zone? We didn’t either!)

Full of engaging images, timelines, and interesting facts, people touring the facility only have to look up to find everything they need to know about the desalination process including:

· Reverse osmosis

· Filtration

· Booster pumps; and

· Post treatment management

There’s even an education board that highlights some of the fantastic work SDP is doing around environmental conservation.

To support these boards, the Create team also redesigned the SDP website with a clear focus on a site that not only offers a great user experience but highlights the important work that SDP does.

Thank you, SDP, for entrusting us with this this work. We look forward to continuing our longstanding relationship!

Mid-Year Economic and Fiscal Outlook Overview

Mid-Year Economic and Fiscal Outlook Overview

As well as updating the economic and fiscal outlook, the MYEFO takes account of all decisions made since the release of the Budget which affect payments and receipts.

This MYEFO is all about cutting a range of infrastructure projects and limiting spending while riding a rise in tax receipts while attempting to do nothing that could fuel inflation.

High commodity prices, low unemployment and surging non-mining corporate profits are behind the better budget position.

MYEFO reveals shows that tax receipts over the forward estimates are $64.4 billion higher than forecast in the May Budget.

This is mostly due to personal income taxes being $30 billion higher than forecast ($9b higher for this financial year) and company tax receipts being $34.5b more over the four years ($9.2b higher this financial year.)

The Government has found $9.8b in savings since May, the bulk of which from pushing $7.4 billion in infrastructure spending beyond the forward estimates. Some 50 projects were scrapped as part of the Government’s Infrastructure Review.

Australia’s Federal Budget is on track for a $1.1bn deficit this financial year, down from a predicted $14b.

We’ve highlighted three areas that the Albanese Government have taken specific measures for:

Taxation

MYEFO predicts the Government will raise $500m from stopping interest charged by the Australian Taxation Office to be claimed as a tax deduction. Taxpayers incur interest when they don’t pay their tax debts on time. Removing these deductions will encourage taxpayers to pay on time and begins from 1 July 2025.

Infrastructure

MYEFO allocates a further $4.2b for road safety infrastructure, including a graduated increase in funding for the Roads to Recovery Program to $1b a year.

The Government will invest in important water infrastructure projects by allocating a further $180.3m through the National Water Grid Fund.

Renewable Energy

The Government has committed more than $3b in new spending. This includes $2.5b to support the Critical Minerals Strategy 2023–2030.

This comprises $2b for the Critical Minerals Facility and $500 million for related projects in Northern Australia, via the Northern Australia Infrastructure Facility (NAIF).

A Battery Supply Chain and Research Working Group will be formed to work with the US Government on battery supply chains, battery manufacturing capabilities and battery technology research and development at a cost at of $5.4m.

Another $359m over four years has been allocated to unlock the benefits of cleaner, cheaper and more reliable energy, as a critical enabler of future clean industries and broader decarbonisation.

Image source: Jim Chalmers MP Facebook 

Reconciliation Action Plan 23-24

Reconciliation Action Plan 23-24

Primary Comms Group is proud to announce the publication of our inaugural Reconciliation Action Plan (RAP), which formalises our commitment to greater cultural understanding and respect for First Nations communities.

Through a targeted strategy endorsed by Reconciliation Australia, our RAP serves as a guide to assist our staff in building strong and positive relationships with Aboriginal and Torres Strait Islander peoples, fostering connectedness and cultural competence with our nation’s traditional owners.

The plan encompasses our three brands, Primary Communication, Primary Create and Primary Engage, and demonstrates our collaborative approach from members across each branch working towards Primary’s RAP goals.

Our broader goals as part of the RAP include:

· Plan and support campaigns promoting change in First Nations communities

· Guide our operations to work safely, respectfully and effectively with First Nations peoples

· Support our organisation’s journey to becoming culturally safe and competent

· Ensure our work is informed by First Nations by fostering positive relationships with their leaders and organisations

The RAP follows the development of our Modern Slavery Statement, detailing our pledge to assess and monitor any risks of modern slavery within our workplace, our business operations and our suppliers. As with the RAP, it is another demonstration of our commitment to pro-action and accountability.

Read our RAP here: Primary Communication Reconciliation Action Plan 2023 – 2024

New Victorian Government Cabinet Brief

New Victorian Government Cabinet Brief – October 2023

Deputy Premier Jacinta Allan has been elected unopposed to succeed Premier Daniel Andrews following the shock resignation after more than eight years in power.

Premier Allan announced the full ministry which has several changes and announced her goal was to address a housing shortage by delivering on the government’s target of delivering 800,000 new homes over the next decade.

The changes are relatively modest and the view is that the new Premier will focus on bedding down the challenges her predecessor left behind without radically altering the machinery of government.

Ben Carroll was elected Deputy Premier after serving as an MP since 2012. He has previously held the portfolios of Public Transport, Manufacturing Sovereignty, Employment, and Industry and Innovation, and will now hold Education and Minister for Medical Research.

Carroll is from Labor’s Right faction and appears to be a winner by assuming the Deputy Premiership. It is understood that much of the reform in the education sector that he has inherited has been completed, however, so he may have time on his hands.

Tim Pallas remains Treasurer and Minister for Industrial Relations with the portfolio of Trade and Investment (renamed Economic Growth) and will maintain his focus on securing investment opportunities for the state.

One of the big winners, Assistant Treasurer Danny Pearson, adds the new Premier’s former portfolios of transport infrastructure and the suburban rail loop to his responsibilities.

The Press Gallery claimed this was a surprise, given Pearson’s fall-out from not declaring a possible conflict of interest from owning Commonwealth Bank shares when he announced the bank had won a multimillion-dollar contract.

Attorney General, Minister for Emergency Services and Leader of the Government in the Legislative Council, Jaclyn Symes, retains her portfolios. She will ensure that regional representation remains within the leadership team as she lives in Mildura and represents towns like Daylesford, Bendigo and Wangaratta.

The Allan government has also opted for stability in its energy transition program with Lily D’Ambrosio remaining Minister for Climate Action, Minister for Energy and Resources and Minister for the State Energy Commission. The $1 billion re-establishment of State Energy Commission was one of the key election policies from the government at last year’s election and is focused on investing in renewable energy and storage projects.

Also retaining their portfolios are Police Minister Anthony Carbines and Corrections Minister Enver Erdogan.

Below you can see the full list of Ministers and Parliamentary Secretaries:

First Allan Ministry 

  • Jacinta Allan -Premier
  • Ben Carroll – Deputy Premier, Minister for Education, Minister for Medical Research
  • Jaclyn Symes – Leader of the Government in the Legislative Council, Attorney-General, Minister for Emergency Services
  • Tim Pallas – Treasurer, Minister for Industrial Relations, Minister for Economic Growth
  • Lizzie Blandthorn – Deputy Leader of the Government in the Legislative Council, Minister for Children, Minister for Disability
  • Colin Brooks – Minister for Development Victoria, Minister for Precincts, Minister for Creative Industries
  • Anthony Carbines – Minister for Police, Minister for Crime Prevention, Minister for Racing
  • Lily D’Ambrosio – Minister for Climate Action, Minister for Energy and Resources, Minister for the State Electricity Commission
  • Steve Dimopoulos – Minister for Environment, Minister for Tourism, Sport and Major Events, Minister for Outdoor Recreation
  • Enver Erdogan – Minister for Corrections, Minister for Youth Justice, Minister for Victim Support
  • Melissa Horne – Minister for Casino, Gaming and Liquor Regulation, Minister for Local Government, Minister for Ports and Freight, Minister for Roads and Road Safety
  • Natalie Hutchins – Minister for Jobs and Industry, Minister for Treaty and First Peoples, Minister for Women
  • Sonya Kilkenny – Minister for Planning, Minister for the Suburbs
  • Danny Pearson – Minister for Transport Infrastructure, Minister for the Suburban Rail Loop, Assistant Treasurer, Minister for WorkSafe and TAC
  • Harriet Shing – Minister for Housing, Minister for Water, Minister for Equality
  • Ros Spence – Minister for Agriculture, Minister for Community Sport, Minister for Carers and Volunteers
  • Ingrid Stitt – Minister for Mental Health, Minister for Ageing, Minister for Multicultural Affairs
  • Natalie Suleyman – Minister for Veterans, Minister for Small Business, Minister for Youth
  • Mary-Anne Thomas – Leader of the House, Minister for Health, Minister for Health Infrastructure, Minister for Ambulance Services
  • Gayle Tierney – Minister for Skills and TAFE, Minister for Regional Development
  • Vicki Ward – Minister for Prevention of Family Violence, Minister for Employment
  • Gabrielle Williams – Minister for Government Services, Minister for Consumer Affairs, Minister for Public and Active Transport
  • Steve Mcghie – Cabinet Secretary 


    Parliamentary Secretaries

     

  • Nick Staikos – Parliamentary Secretary to the Premier, Parliamentary Secretary for Multicultural Affairs
  • Josh Bull – Parliamentary Secretary for Level Crossing Removals, Parliamentary Secretary for Transport
  • Darren Cheeseman – Parliamentary Secretary for Education
  • Christine Couzens – Parliamentary Secretary for First Peoples
  • Paul Edbrooke – Parliamentary Secretary to the Treasurer
  • Bronwyn Halfpenny – Parliamentary Secretary for Jobs
  • Katie Hall – Parliamentary Secretary for Housing, Parliamentary Secretary for Creative Industries
  • Nathan Lambert – Parliamentary Secretary for Children
  • Tim Richardson – Parliamentary Secretary for Health Infrastructure, Parliamentary Secretary for Mental Health and Suicide Prevention
  • Michaela Settle – Parliamentary Secretary for Regional Development, Parliamentary Secretary for Agriculture
  • Nina Taylor – Parliamentary Secretary for Justice
  • Kat Theophanous – Parliamentary Secretary for Women’s Health
  • Paul Hamer – Parliamentary Secretary for Economic Development
  • Sheena Watt – Parliamentary Secretary for Climate Action
  • Ivan Walters – Parliamentary Secretary for Disability
PM and Chris Bowen

Spotlight on clean energy transition

Energy was a key platform issue of the 2022 Federal Election as Australians took to the polls to choose their nation’s leaders. Based on an election platform of ‘Powering Australia’, the Australian Labor Party had a strong commitment to the clean energy transition and instituting real change to combat the effects of climate change.

As the Albanese Government approaches one year in power, we looked into some of its key election commitments in energy, and whether they’re delivering on these promises.

Safeguard Mechanism

A topic of contention between the parties, the Government’s proposed reforms to the existing safeguard mechanisms to “reduce emissions limits… predictably and gradually on a trajectory consistent with achieving net zero by 2050” will now become law.

After months of debate, Labor has finally secured parliamentary support for these  reforms, with the bill passing both Houses last week. The Greens were unsuccessful battle to include a mandatory preclusion to opening new gas and coal projects on domestic soil.

More than 200 of Australia’s largest polluters will be subject to the changes, which will require a reduction in emissions of 4.9% every year in order to help achieve the national target of  a 43% emissions reduction by 2030.

The Safeguard Mechanism reforms will be applied from 1 July 2023.

National Reconstruction Fund

The National Reconstruction Fund, deemed Labor’s preliminary plan to ‘rebuild Australia’s industrial base’ was officially enacted into legislation after a series of amendments were made by the Greens and members of the cross bench.

Among the successful amendments includes the mandatory preclusion of funding coal and gas projects and establishing a written policy on the impact of investments of the Corporation on First Nations Australians.

The fund will provide $15billion worth of loans, guarantees and equity to support projects the government sees as building Australia’s “national sovereign capability, broadening and diversifying Australia’s economy.”

Under the fund, renewables and low emissions technologies have been categorised as one of the priority areas set to be diversified and transformed in a bid to take advantage of opportunities in a net zero economy.

The Government have identified up to $3 billion to be spent on renewables and low emissions technologies, supporting the funding of a range of projects from wind turbines to hydrogen electrolysers. Public consultation into what should inform funding priorities was sought after earlier this year.

National Electric Vehicle Strategy

In Australia, transport makes up 19% of national emissions. Road transport is close to 85% of those emissions.

Until recently, there was no uniform approach to the uptake of electric vehicles (EVs) in Australia, but several state-based policies with varying ambition.

In September 2022, the Government released a consultation document to seek views from the public to form the basis of the National Electric Vehicle Strategy. Over 500 submissions were received by individuals and organisations to form the goals, objectives and actions which would provide the make-up of the strategy.

On 19 April 2023, the National Electric Vehicle Strategy was released, providing an overview of key objectives relating to the accessibility of EVs and instituting the necessary infrastructure to accommodate their expected increased demand.

The strategy also outlines the need to establish Fuel Efficiency Standards to combat the excessive amount of carbon dioxide emitted from light vehicles currently in circulation in Australia and target their high fuel costs. The implementation of these standards will incentivise vehicle manufacturers to offer fuel efficient vehicles on Australian shores and increase our EV accessibility. Currently, Australia is one of few developed countries, including Russia, without a designated fuel efficiency standard in place.

The Coalition has not made any official comment on whether it will support the new strategy, with Shadow Minister for Climate Change and Energy Ted O’Brien stating it needed time to review the document.

“The Coalition will take the time to study the government’s EV Strategy. As always, we will be constructive where we can and critical where we must.”

The Greens have taken a more direct approach, with leader Adam Bandt likening it to “a roadmap but with no clear destination.”

Public consultation on what will form the standards is now being sought, with opinions from climate groups, the automotive industry, individuals and businesses welcome. The consultation period will close on 31 May 2023.

Photo Credit: Prime Minister Anthony Albanese

NSW State Election Summary

NSW State Election Summary

It was barely three hours into the count on the 25 March before pollsters predicted Labor were on track to win the NSW State Election with a decisive majority.

In the following days, it became apparent that the swings towards Labor on election night were the result of a last-minute surge in popularity, occurring too late in the campaign to be reflected in the pre-poll and postal votes.

Over the next ten days, Labor’s lead dwindled, as did their hopes for a majority government.

Nonetheless as the party with most representatives in the parliament, Labor’s Chris Minns was sworn in as the State’s 47th Premier.

With three crossbenchers guaranteeing supply and confidence, Premier Minns has succeeded Dominic Perrottet after three terms (12 years) of Liberal-National Coalition rule.

Needing 47 seats to claim a majority, Labor finished on 45 with the Coalition on 36, with three seats retained by Greens and nine going to independents.

The Greens have held their three incumbent seats of Balmain, Ballina, and Newtown, while former Shooters, Fishers, and Farmers MPs Phil Donato (Orange), Roy Butler (Barwon) and Helen Dalton (Murray) retained their Lower House seats as independents.

Independent crossbenchers Joe McGirr (Wagga Wagga), Alex Greenwich (Sydney) and Greg Piper (Lake Macquarie) also retained their seats.

Liberal turned independent, Gareth Ward, also won his seat of Kiama.

Predictions of a strong Teal independent surge reminiscent of the Federal Election did not eventuate.

Climate 200-backed candidate in Wollondilly, Judy Hannan, snatched the south-west Sydney seat from Liberal Nathaniel Smith, and Independent former Northern Beaches Council Mayor Michael Regan has taken Wakehurst from the Liberals.

Minns’ cabinet, the 100th Ministry in NSW, was sworn in, and for the first time in the state’s history, women will make up fifty percent of the Ministry.

The Liberals will begin their rebuild with new leader Mark Speakman after former Premier Dominic Perrottet resigned as the Liberal’s leader after conceding. The former attorney-general won the top spot 22 to 13 over Anthony Roberts.

Photo Credit: NSW Labor

Gosford Quarries Celebrate 100 Years

Gosford Quarries celebrate 100 years

Celebrating 100 years is no small feat and a milestone only a handful of Australian businesses can claim. Naturally, our Primary Create team were thrilled to help Gosford Quarries mark this major occasion. Tasked with the creation of a celebratory feature film and coffee table book, the team immersed themselves in all things sandstone and how this successful business carved out their slice of the Australian market.

Being 100 years young, there was a lot to uncover. Over the years, Gosford Quarries has shaped the Sydney landscape. Through a series of interviews with key staff, architects and builders, our team documented the restoration of the QVB, the Sydney Town Hall as well as the spires of St Mary’s Cathedral.

While Gosford Quarries has undoubtedly brought the Sydney CBD to life, they have also been instrumental in many civil and historic buildings around Australia, including the Parliament of Victoria and The Australian War Memorial in Canberra. Our team was able to capture these remarkable stories through beautiful imagery and film.

A key theme in Gosford Quarries’ success has been their investment in technology that has resulted not only in the ability to process stone in smarter and more efficient ways, but to also utilise stone that would have been previously discarded.

200 George Street is one such case study, where new processes and technologies allowed the team to extract stone (that would have previously been unusable) from a building site, to then be processed as cladding and artwork within the newly constructed building. This is a favourite project for Gosford Quarries Director Sid Sarkis: “200 George Street is my favourite project because we were involved in the extraction of the stone from the site to the final building and creating the wonderful mural. I feel proud to have been involved in such a wonderful project.”

Congratulations Gosford Quarries on reaching 100 years and thank you for entrusting our team to capture this special milestone, which will be celebrated at a special launch this year!

Royal Life Saving

Royal Life Saving NSW Summer Safety Campaign

As Australia broached another scorching summer, Royal Life Saving NSW (RLSNSW) and Primary Comms Group teamed up to deliver a brilliant campaign aimed at mitigating the number of lives lost to water related deaths.

The National Drowning Report 2022 revealed a shocking increase in the number of drowning deaths across NSW. Overall, NSW experienced a 34 per cent increase in drowning fatalities and injury from 2021/22 and a 67 per cent increase on the 10-year average.

Our team was engaged to support RLSNSW as part of its commitment to working with communities and governments to reverse this trajectory. Featuring real people, places & pastimes and delivered by our ambassador Matt Shirvington, the Summer Safety campaign developed by Primary Create was authentically Australian, representing our culturally diverse communities, varied aquatic environments and unique ‘water centric’ lifestyle.

The takeaway was simple – Enjoying the water is an Australian way of life… a water way of life.

Safety of course remained a key component of the campaign, underpinned with four simple tips and call-to-actions to keep each other safe in and around the water:

  • Know your limits and avoid taking risks
  • Check the conditions before you head out
  • Wear a lifejacket when on the water
  • Supervise children at all times

The final campaign assets included a series of films, social clips & tiles, posters & flyers all made available in 7 different languages (See Assets).

The campaign was launched in November, with Primary Communication engaging key MPs in a Parliamentary Friends event to adopt the summer safety campaign in their electorates. The government key messages were integrated with the campaign creative, providing further content to support media.

During the campaign period November 2022 to April 2023. Primary achieved:

  • Over 150 pieces of earned media across radio, online, broadcast and social media
  • Generated 324 pieces of coverage
  • 36 social media posts from key government stakeholders, including 23 Members of Parliament encouraging water safety to their constituents.

Integrating creative, media and government relations activity, we ensured that campaign and strategic messaging were aligned across all activities and audiences, driving positive outcomes for RLSNSW and most importantly our community.

RLSNSW are a team of passionate, proactive and knowledgeable individuals who we feel privileged to support in the development & implementation of their Summer Safety campaign, working towards their vision of a nation free from drownings.

NSW State Election Summary

It was barely three hours into the count on the 25 March before pollsters predicted Labor were on track to win the NSW State Election with a decisive majority.

In the following days, it became apparent that the swings towards Labor on election night were the result of a last-minute surge in popularity, occurring too late in the campaign to be reflected in the pre-poll and postal votes.

Over the next ten days, Labor’s lead dwindled, as did their hopes for a majority government.

Nonetheless as the party with most representatives in the parliament, Labor’s Chris Minns was sworn in as the State’s 47th Premier.

With three crossbenchers guaranteeing supply and confidence, Premier Minns has succeeded Dominic Perrottet after three terms (12 years) of Liberal-National Coalition rule.

Needing 47 seats to claim a majority, Labor finished on 45 with the Coalition on 36, with three seats retained by Greens and nine going to independents.

The Greens have held their three incumbent seats of Balmain, Ballina, and Newtown, while former Shooters, Fishers, and Farmers MPs Phil Donato (Orange), Roy Butler (Barwon) and Helen Dalton (Murray) retained their Lower House seats as independents.

Independent crossbenchers Joe McGirr (Wagga Wagga), Alex Greenwich (Sydney) and Greg Piper (Lake Macquarie) also retained their seats.

Liberal turned independent, Gareth Ward, also won his seat of Kiama.

Predictions of a strong Teal independent surge reminiscent of the Federal Election did not eventuate.

Climate 200-backed candidate in Wollondilly, Judy Hannan, snatched the south-west Sydney seat from Liberal Nathaniel Smith, and Independent former Northern Beaches Council Mayor Michael Regan has taken Wakehurst from the Liberals.

Minns’ cabinet, the 100th Ministry in NSW, was sworn in, and for the first time in the state’s history, women will make up fifty percent of the Ministry.

The Liberals will begin their rebuild by electing a new leader after former Premier Dominic Perrottet resigned as the Liberal’s leader after conceding.

Former Treasurer and moderate faction leader Matt Kean declined to stand for the role. Alistair Henskens, Anthony Roberts and Mark Speakman have been floated as potentials but are still to announce if they will run. Mulgoa MP Tanya Davies has put her hand up for the position of Deputy Leader.

The Battler for Parramatta

The Battle for Parramatta: “Underdog” Katie Mullens takes on Lord Mayor Donna Davis in key seat

Lee has held his spot comfortably since, and is the first Liberal to be re-elected in Parramatta in its single-seat history. Lee has held a number of low-profile portfolios in the Berejiklian and Perrottet Governments, and is currently Minister for Corrections.

Lee announced he would not be recontesting Parramatta last year.

A significant boundary redistribution means Parramatta is almost entirely contained within the City of Parramatta local government area. The electorate gains Silverwater, Newington, Wentworth Point and Sydney Olympic Park, Clyde and Westmead, while losing the Liberal-leaning suburbs of Oatlands, Carlingford, Telopea and Dundas Valley to the neighbouring seat of Epping.

This brings the Liberal margin down from 10.6% to 6.5%

The retiring member enjoyed a strong personal vote. Partly because he was the first person with Chinese heritage to be elected to the Lower House in an electorate where more than one in five residents have Chinese ancestry. Losing a popular member may cut into the narrow Liberal margin.

Labor’s candidate is the Lord Mayor of Parramatta City Council is Donna Davis who was elected to council in 2017 and has been Lord Mayor since January 2022.

Davis has lived and worked in Parramatta for decades, in the public sector and as a staffer to Federal and State parliamentarians. Significantly, Labor leader Chris Minns announced her candidacy alongside a big ticket commitment to build a new high school in Melrose Park.

Her high profile may be why Geoff Lee’s Liberal replacement in Parramatta, local lawyer Katie Mullens, is claiming underdog status. Originally from the small town of Bellbrook, near Kempsey, Mullens moved to Parramatta to study law at Western Sydney University, and has practiced law in locally for the past 15 years.

Mullens says her work as a lawyer is not dissimilar to that of a local member, in that she listens to people’s problems and helps them find a solution. If elected, Ms Mullens says her focus will be on improving the cost of living and helping small businesses.

Other candidates in the running include Ben Hammond (Greens), Rohan Laxmanalal (Animal Justice Party) and Mritunjay Singh (Pauline Hanson’s One Nation).