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Explore the latest updates from Primary, as well as opinion pieces written by our experts on the latest industry news.

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Primary partners with Business Sydney to deliver an exclusive forum with AFR editors

Chris Hall represents Primary at the Australian Event Awards and Symposium 2025

Popcorn ready? Albo-Trump meeting will be compulsory viewing

Primary welcomes Plain English Foundation to the fold

Primary appointed official press office for Castle Group

Primary shortlisted for CPRA Golden Target Awards

The future of news and strategic communication

When trust walks out the door it’s hard to persuade it to return

How thought leadership elevates your PR program

Internship program: Learning the art of strategic communication at Primary Comms Group

The criticality of Quality Assurance (QA)

Why brands must embrace the new rules of digital PR

Mastering the media pitch: How we help you cut through a crowded news cycle

Kiss or miss? Coldplay cam a sign of the times

The need for speed: a case study in successful real-time media response

NSW Treasurer joins UDIA NSW Winter Luncheon to spotlight housing and infrastructure reform

Still a lot more to do to solve this housing crisis

Microlise kicks off with media mastery and momentum

Going global – Large Format Retail Association and Primary building industry connections

Primary supports UDIA NSW’s push for reform to boost housing supply

AI on the frontline: powering the future of retail

How our strategic work internally, pays dividends externally

Primary celebrates 35 years driving success for our clients and partners

National Domestic Violence Remembrance Day 2025

Getting down to business: celebrating 25 years since Sydney 2000 in run-up to Brisbane 2032

Work re-starts for Albo after historic election win

Proudly partnering The Aquas 2025: Saluting excellence in water safety and inclusion with RLS

Celebrating in style: our clients’ Cyber Awards success

Lest We Forget: a historic ANZAC tribute

This ANZAC Day we will remember them, those who served, and their families

Primary at the heart of policy conversations

Lest We Forget: ANZAC tribute to shine at Opera House forecourt

The entrée has been underwhelming but hold the salad

Every comms brief is a behaviour change challenge: Lessons from Electricity Safety Week

Celebrating a waterway of life: 130 Summers of Royal Life Saving

Australian Federal Budget: For a few dollars more…

Telling stories through art: Naggangbi transforms Tempe cycle path

Earned vs paid media: trust factor or controlled amplification?

Walking the Trump-rope goes out the door if the PBS comes into play

Perceptions beat reality in the pre-election dance

60th Anniversary of the Freedom Ride: A pivotal moment in Australia’s civil rights movement

Meta ditches fact-checking program and adopts community-driven moderation

Beyond the Press Release: Driving outcomes with integrated communication

Primary Engage

Connecting Communities with Primary Engage

Primary welcomes Semperis to ANZ

Primary welcomes Semperis to ANZ as new client

Democracy

Donations will be overhauled but you’ll still pay

Pace of social media crusade

Pace of social media crusade puts commonsense on the barbie

Anatomy of a Trumpwash

Anatomy of a Trumpwash

The AI revolution

The AI revolution: balancing innovation with integrity

Primary partner shines brightly at CPRA Awards

Primary partner shines brightly at CPRA Awards

QLD Elections

Tightening of the margin only blurred the inevitable in Queensland elections

The more things change

The more things change…

The Golden Target Awards Shortlist

We Have Made The Golden Target Awards Shortlist!

Long Reef Golf Club Consultation

Primary Engage Leads Long Reef Golf Club Consultation on Refurbishment

Cauliflower Club Fundraising Luncheon

Cauliflower Club Fundraising Luncheon Surpasses Target

Doldrums Beckon

Doldrums beckon with no circuit breakers in sight

Seatbelts Saves Lives Initiative

Seatbelts Saves Lives Initiative

Electricity Safety Week

Electricity Safety Week: Empowering NSW and QLD Students Since 2001

Scouts Australia Camp

Scouts Australia Camp Makes History at Government House!

Building Community Connections

Building Community Connections – Primary Engage and the Berrima Gaol Redevelopment

New Leadership in QLD

New Leadership in Queensland: January 2024

Royal Life Saving Society

Royal Life Saving Society Summer-Ready Campaign

2024 Parliamentary Sitting Calendar

2024 Parliamentary Sitting Calendar

Sydney Desalination Plant

Sydney Desalination Plant

Mid-Year Economic and Fiscal Outlook Overview

Mid-Year Economic and Fiscal Outlook Overview

Reconciliation Action Plan 23-24

Reconciliation Action Plan 23-24

New Victorian Government Cabinet Brief

New Victorian Government Cabinet Brief – October 2023

Primary Pulse - NSW Budget 2023-24

NSW Budget 2023-24

Sir Angus Houston

When the Generals talk

PM and Chris Bowen

Spotlight on clean energy transition

NSW State Election Summary

NSW State Election Summary

Gosford Quarries Celebrate 100 Years

Gosford Quarries celebrate 100 years

Royal Life Saving

Royal Life Saving NSW Summer Safety Campaign

NSW State Election Summary

The Battler for Parramatta

The Battle for Parramatta: “Underdog” Katie Mullens takes on Lord Mayor Donna Davis in key seat

Election

All eyes on the Upper Hunter: Labor looks to break the Nationals stronghold in key seat

Council Rivals Face Off

Council rivals face off in Drummoyne as polling goes south for the Coalition

Heathcote in countdown to NSW poll

Spotlight on Heathcote in countdown to NSW poll

Rebrand of DDLS to Lumify Group

Primary Communication plays key role in rebrand of DDLS to Lumify Group

Primary Celebrates Two Pria Golden Target Awards

Primary celebrates two PRIA Golden Target awards

Truth is, the abuse never stopped

Truth is, the abuse never stopped

Primary raises over $2,000 for STEPtember

Primary raises over $2,000 for STEPtember

Primary helps launch Australia’s first national, searchable registry of Credentialed Eating Disorder Clinicians

Primary helps launch Australia’s first national, searchable registry of Credentialed Eating Disorder Clinicians

IT-Wire Interviews Tech Team Lead

IT-Wire Interviews Tech Team Lead

Event flexibility is here to stay

Event flexibility is here to stay

How to make an outreach program

How to make an outreach program that lasts forever

Award wins are brand positive

Football’s #EQUALISER campaign

Football’s #EQUALISER campaign

Building stronger relationships

Building stronger relationships with local communities

power of proactive pitching

The real power of proactive pitching

Braving the cold

Braving the cold for a Bondi icon

Federal Government

Australia’s new Federal Government

Why Mental Health is a Primary matter

Why Mental Health is a Primary matter

Federal Election

The Federal Election is done, so what happens next?

Great political minds converge

Great political minds converge on Pyrmont

primary Comms Group - Checklist

May Day hint at a list of Greens demands

Josh in hot seat as UQ reveals Facebook ad spend

Primary Comms Group News

It might be alright on the night but the value of the Debates is in the re-telling

Campaign turns on a dime but expect more gaffes

Campaign turns on a dime but expect more gaffes

Visual storytelling videos

Visual storytelling videos

Primary Comms Group PR Company

Primary Comms Group integrates three agencies with a refreshed brand

For the love of engagement

For the love of engagement

Pre-election Budget unlikely to improve polls, and election result unclear

Pre-election Budget unlikely to improve polls, and election result unclear

Parliament House

The State of play in the upcoming Federal elections

Primary Comms Group

Cutting through the noise

It was a super Saturday but the NSW by-election results will count for little

It was a super Saturday but the NSW by-election results will count for little

74% of CISOs Would Pay a Premium to Work With Thought Leaders

74% of CISOs Would Pay a Premium to Work With Thought Leaders

Light Bulb

Beyond buzz words. What do creativity and innovation mean in practice?

Real stories create real impact: A case study

Real stories create real impact: A case study

The Wonderful Women in Our Lives

The Wonderful Women in Our Lives

Primary gets behind Barcelona Principles 3.0

Primary gets behind Barcelona Principles 3.0

Kickstarting 2021 by Making Time for our Mental Health and Wellbeing

Kickstarting 2021 by Making Time for our Mental Health and Wellbeing

The Australian Hydrogen Conference

Hydrogen – the silver bullet in Australia’s future energy mix

Rallying behind the teaching community in 2020

Rallying behind the teaching community in 2020

Cybersecurity: Awareness is critical in defence

Cybersecurity: Awareness is critical in defence

#GettingThroughThisTogether

#GettingThroughThisTogether: supporting mental health & wellbeing

Webinar: Why is cybersecurity PR different

Webinar: Why is cybersecurity PR different?

Breaking Silent Codes Documentary

Breaking Silent Codes Documentary

Support for clients uninterrupted

Support for clients uninterrupted

Largest delegation of Australian and Pacifica First Nations Women break silent codes

Largest delegation of Australian and Pacifica First Nations Women break silent codes

Primary Young Guns Build Talent in 2020

Primary Young Guns Build Talent in 2020

Cyber Attack Board responsibility story

Cyber-lightning should bolt directors to action

Jenny PRIA President Award 2019

Jenny Muir wins PR’s outstanding contribution award

Zebra Technologies Celebrates Year on year achievements with its partners in ANZ

Zebra Technologies celebrates year-on-year achievements with its partners in ANZ

World Wellness Group Hiring GPs

World Wellness Group calls for more health workers and centres

strategic communications firms

Making Connections is at the heart of a significant period of reform for Australia’s mental health system

unwrap large format retail

Large Format Retail Association launches ‘Unwrap’

FRNSW Childrens Hospital

FRNSW brings the magic of Open Day to The Children’s Hospital

best strategic communications firms

Butterfly turns the spotlight on the two million carers in Australia who support people living with an eating disorder

Townsville Celebration Takes BOC Down Memory Lane

Townsville celebration takes BOC down memory lane

International Cave Rescuers

International cave rescuers dive into the deep end with Scouts Australia

Influential Voices of Lived Experience WIN for eating Disorders

Influential voices of lived experience WIN for eating disorders

Will the budget pay?

Will the Budget pay?

Code Red: The top 3 Cyber Security Threats

Code Red: The top 3 cyber security threats

Celebrating 10 Years of the Resource Smart Schools Awards

Celebrating 10 years of the ResourceSmart Schools Awards

National Agenda for Eating Disorders Launched

National Agenda for Eating Disorders Launched

Primary Communication is ANZ Cyber Security partner for Code Red

Primary Communication is ANZ Cyber Security partner for Code Red

Start Well Report Investigates the Health and Wellbeing of early career teachers

Start Well report investigates the health and wellbeing of early career teachers

Keep Looking When Cooking this winter

Keep Looking When Cooking This Winter!

Cruise Line Industry Association sets Sail With Primary Communication

Cruise Line Industry Association sets sail with Primary Communication

White Ribbon Appoints Primary to Help Stand Up Against Violence

White Ribbon appoints Primary to help stand up against violence

EATON - Powering Business Worldwide

Primary welcomes Eaton to its energy and technology portfolio

Brigade Kids

Bring out your inner artist and be a Brigade Kids Champion!

Primary Communication Bolsters Leadership

Primary Communication bolsters leadership

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