Governments and oppositions rarely agree on anything but capping political donations is an exception.

Who wouldn’t support a minimum age for social media users if its motivation is protecting the minds of vulnerable young people? There are plenty of examples of horrific bullying resulting in self-harm, as well as ample research to show how kids’ minds can be adversely affected.

Kamala Harris took the Democrats backwards in every critical swing state and significant demographic in yesterday’s US election. How she campaigned to achieve that outcome says a lot about the way professional communicators contribute to public discourse.

Despite AI’s prowess in transforming PR, the essence of our work still revolves around a human touch and emotional intelligence. AI can’t replace the strategic acumen and relational skills of PR experts. Click to read more..

In a night full of celebration and recognition for our industry’s best and brightest, CPRA announced the winners of its annual Golden Target Awards. In our view, none were more deserving than our own Elaine Banoub who took home the Professional of the Year award.

Labor’s 10-year run ends as the LNP takes Queensland. Here is what tipped the scales in a high-stakes election, and what’s next for the sunshine State.

Local elections in the ACT are hard to get your head around, partly because of the preferential voting system but also because the result doesn’t much matter to anyone outside the Territory’s borders.

Primary Communication has been shortlisted in several categories for the prestigious CPRA Golden Target Awards, which will be held on October 30 at the ICC Sydney!

Primary Engage partners with Long Reef Golf Club for early-stage community consultation on proposed refurbishment, driving best practice engagement and feedback from members, visitors, and the local community.

Rugby charity The Cauliflower Club hosted Annual Fundraising Luncheon exceeding its fundraising target to help those with life changing spinal cord injuries.

Both the Albanese Government and the Dutton Opposition face tough polling numbers, with voters split and no clear momentum in sight.

Primary Create is collaborating with Transport for NSW to develop a series of education tools to help change the behaviour of road users. Do you know how to use your seatbelt correctly?

Primary continues its successful Electricity Safety Week (ESW) partnership with Ausgrid, Endeavour Energy, Essential Energy, Energex, and Ergon Energy Network, engaging a record 3,675 schools across NSW and QLD and providing fun, hands-on resources to teach students about electricity safety.

In a historic first, His Excellency General the Honourable David Hurley, Governor-General of Australia, hosts 1,400 Scouts at Government House for an unforgettable week of adventure and growth.

Primary Engage partners with Blue Sox Group to lead community and stakeholder engagement for the Berrima Gaol redevelopment. The project represents a significant opportunity to revitalise a key heritage site paying respect to its past but undertaking an adaptive re-use of the historic gaol.

Following the resignation of Australia’s longest-serving female Premier, Annastacia Palaszczuk, the Queensland Government is under new leadership with a new Cabinet.

In the lead up to summer, Primary has been working with Royal Life Saving NSW to engage the community in a drowning prevention campaign which aims to prevent another tragic summer drowning toll by focusing on prevention.

Ever wondered when the state or federal parliament is sitting?

Earlier this year, the Sydney Desalination Plant (SDP) engaged the team at Primary Create to help increase awareness of SDP and educate their community and stakeholders on what’s involved in the desalination process.

The Albanese Government’s Mid-Year Economic and Fiscal Outlook (MYEFO), passed down on 13 December 2023, updates the economic and fiscal outlook from the previous Budget. It is an opening of the books, six months after the Budget, and a requirement of clause 14 of the Charter of Budget Honesty.

Primary Communication is pleased to announce our Reconciliation Action Plan 2023 – 2024

Deputy Premier Jacinta Allan has been elected unopposed to succeed Premier Daniel Andrews following the shock resignation after more than eight years in power.

Chris Minns’ first budget as Premier, was very much framed with the goal of paying back debt, putting money back into essential public services like health and education and investing heavily in housing and energy.

You might have been confused last week when breakfast radio reported Australia’s top soldier, General Angus Houston, was warning that the greatest existential threat facing the country is “truth decay”.

The seat of Parramatta is the only New South Wales electorate to have existed continuously since the first Legislative Assembly election in 1856. Once considered a safe Labor seat, Parramatta was claimed by the Liberal Party’s Dr Geoff Lee in the Coalition’s landslide victory in 2011, with a massive 25.8% swing.

In 2021, it was Labor’s abysmal result in the Upper House by-election that led to Chris Minns taking the reins as NSW Opposition Leader. Now, less than two years later, the outcome in the Upper Hunter could determine if Minns becomes Premier.

Labor-leaning for most of its history, the state seat of Drummoyne has a past City of Canada Bay deputy mayor and the incumbent facing off for major parties in the New South Wales election.

Primary Communication is running the rule over key New South Wales seats in the lead up towards polling day.

In December, DDLS Group, Australasia’s largest provider of corporate ICT and digital skills training, officially rebranded to Lumify Group, consolidating all its training companies under one umbrella.

Primary Comms Group is pleased to be recognised as an industry leader with two awards for the Equaliser campaign for Football Australia at the recent Public Relations Institute of Australia 2022 Golden Target Awards.

In September 2022, Barnardos Australia launched the ground-breaking research report: ‘Truth is, the abuse never stopped’.

This year Primary Comms Group once again took part in raising money for charity with nine staff getting involved in STEPtember and raising over $2,000 for cerebral palsy.

Primary supported the Australian & New Zealand Academy for Eating Disorders (ANZAED) and National Eating Disorders Collaboration (NEDC) for the launch of Connect.ed, home of the new ANZAED Eating Disorder Credential.

One of Australia’s best-read tech media outlets – IT-Wire – recently interviewed Primary Communication Tech Team lead and Primary Partner – Elaine Banoub.

Over the past three years, we’ve all swiftly adapted to lockdowns and isolation, staying connected and operational via technology.  Although a difficult time, the positive outcome is that we now have business event flexibility at our fingertips.

It’s been a challenging couple of years for the Australian teaching community. We’ve been amazed how they have rallied to support students and parents/carers during unprecedented challenges and changes.

At the end of September, one of our key technology clients – TIBCO – was announced a winner in the Australian Business Awards for the Digital Transformation category.

In PR and GR, as in football, timing is everything.

The key is in finding that opening and choosing the precise moment, in order to achieve (or score) that goal – or in the case of Football Australia – to deliver an #EQUALISER.

Primary Engage has partnered with Pacific National to engage the St Marys community for the St Marys Freight Hub. This project began in 2018 when the concept of the intermodal was just an idea.

As communication professionals, we always try and take a proactive role in determining interesting news angles and opportunities for our clients, rather than having a reactive mindset. With knowledge and experience, comes great power!

The Primary Create team recently braved one of Sydney’s coldest days this year to film at the iconic Bondi Beach for Lockhart-Krause Architects, for what is to be a part of a celebration marking the successful development application (DA) approval of the much-anticipated Bondi Surf Club renovation.

In the May Federal election Labor claimed a compelling victory to form government in Australia’s 47^th Parliament of Australia.

Today, as companies across the globe transition and adapt to hybrid working, it is more important than ever to build a stronger workplace culture.

The dust is still settling on an extraordinary Federal Election but even with seats still in doubt, the well-oiled transition process to a new Government is well advanced.

On Tuesday night, our CEO Chris Hall had the pleasure of introducing two of the most incisive political minds in Australia at the Business Sydney Federal Election Campaign Overview and Cocktail Reception at Pyrmont.

A May Day media release from The Greens passed unnoticed by most people but will be critical to the policy agenda of the incoming Federal Government.

If online advertising spending is any guide, Federal Deputy Liberal Leader and Treasurer Josh Frydenberg occupies the hottest seat in the country.

Last night’s Leader’s Debate was never going to attract a mass audience, being broadcast on subscription TV service SKY, but that’s never the point of these set pieces in Federal election campaigns.

“Gotcha moments” are nothing new in the Australian political lexicon. Ask John Hewson. What’s changed down the years is the ability for both sides to exploit them to change the day’s agenda in a few seconds.

Our clients are always seeking personable and relatable content for their website and social media channels. Be it to entertain, educate or inspire, relatable content will help you and your organisation become a go-to destination for information.  

Primary Comms Group has been launched today, integrating three strategic specialist agencies into a single, exciting brand which will deliver creative design, strategic communication, marketing, government relations, and stakeholder engagement services.

Community engagement is founded on the democratic principle that anyone, whose life or community is impacted by an issue, an event or impending change should have a say in the decision-making process around it.

From a political perspective, the ninth Coalition Budget hits all the marks for all of its key audiences: reaching families, self-funded retirees and older Australians.

Slated for mid to late May, it has been argued the domestic and global turbulence engulfing the media is exactly what both sides of politics want – an environment of little scrutiny and even less substance.

The media cycle that we live in is 24/7. This, however, coupled with time-poor journalists means it has never been more important for businesses to ensure they are reaching the right journalists in the right media outlet, with the right messages to get cut-through. 

The distribution of preferences last week draws a line under the rare spectacle of four New South Wales by-elections in one day, but has produced a result that is largely inconsequential at both state and federal levels.

Today is World Creativity and Innovation Day. Two words that we often hear and use, but what do they mean in practice? Can creativity really lead to change? And how do we create something unique in highly competitive and evolving markets?

Today is International Women’s Day, and this year is about celebrating women who have stood at the frontlines of the COVID-19 pandemic, as health care works, caregivers, innovators, community organisers and national leaders. 

If there is one thing Primary has been passionate about for a long time – it is embedding best practice communication measurement and evaluation across our campaigns and projects.